This Bee buzzes with happiness

One needs only to go to the mall or any other place where there’s a Jollibee store to know that, together with its meals, Jollibee serves happiness.

Sounds good. And if the regulars who eat at Jollibee are to be believed, the food tastes even better.

"It has been a big part of Jollibee – to provide happiness to our customers. We have been doing this for the last 24 years," said marketing vice president Gina Navarette at the launch of the Bee Happy campaign recently.

Aga Muhlach, Jollibee’s main endorser for the past seven years, couldn’t agree more. Matter of fact, at the launch, Aga taught us the proper way to sign Bee Happy – just like he does in the TV commercial where he appears with Hazel, a hearing-impaired child.

"I am happy to have done that ad. I hope that it has touched the hearts of the people who have seen it," added Aga.

One of Aga’s projects is the Special Team for Deaf Persons Foundation, Inc. (STEAM), a foundation which trains and prepares hearing-impaired people for employment.

"Sana, there can be more hearing-impaired employed and that we can include them in our everyday lives," said Aga.

Navarette remarked that when Aga learned about the concept for the ad, he was "so happy, and we at Jollibee are glad that he liked it."

Happy Bee. This is what Jollibee wants to be known – as a happy place that families can go to and where they can hang out and make great memories together.

The concept couldn’t have come at a better time for the country, which is plagued by so many problems. It is not uncommon for us to come up with a joke or at least to make light of some of our more trying situations. Filipino humor is catching on and Jollibee has taken that cue.

So if you have been to a Jollibee store recently, you might have noticed that after they serve your meal, the staff makes sure to say "Bee Happy" as their parting words.

Fact is, we were told that Jollibee makes sure that all their staff, from the service crew to the security guards, to the people working in the kitchen, are aware of the need to make the Jollibee experience a really happy one.

"Our customers are guaranteed to experience happiness when they visit our stores," said Navarette.

It seems everything about the Jollibee experience speaks of being happy.

The day of the launch, which was held at Jollibee’s Roosevelt St. branch in Greenhills – of course, only happy songs blared over the radio. You must have noticed that a few years back, Jollibee, the mascot, was recreated to look younger, friendlier and happier.

"The Jollibee mascot has been one of the most effective ambassadors of happiness," confirmed Navarette.

Indeed, what kid doesn’t know Jollibee?

In the past, Jollibee had its "Langhap Sarap" campaign. Navarette informed us that it was one of the customers at Jollibee who came up with the slogan.

"The customer told us that whenever she went into a Jollibee store, she would have to take a whiff of her meal before she ate it because it smelled just as good as it tasted," Navarette said.

And because Jollibee remains committed to spreading happiness with every meal it serves, making sure that the customers get value for their money and experience personalized service, they decided to launch Bee Happy.

‘Nuff said.

Whether you got the blues or not, head out to Jollibee and get a taste of good food while making happy memories. And don’t forget to Bee Happy.

* * *

Catch Jollibee’s latest promo for February. For P89 and a minimum food purchase of P75, get either Bugs Bunny and the Tasmanian Devil or Sylvester and Tweety in the "Kiss and Tell" promo. If you bump either duos’ noses together, you will hear Bugs say, "What’s up, doc?" or Tweety say, "I tawt I saw a puddy tat. I did tee a puddy tat." The toys come in sets of two and can be used as cool key chains.