PLDT boosts Magsaysay Group ties
Richmond Mercurio (The Philippine Star) - September 22, 2019 - 12:00am

MANILA, Philippines — PLDT Enterprise continues to strengthen its partnership with the Magsaysay Group of Companies for the benefit of Filipino seafarers.

“We at PLDT Enterprise are always looking for ways to uplift the condition of our fellow countrymen, most especially our modern-day heroes – the OFWs, the seafarers – those who journey out to to provide our country with the best service.

“It is with great pride that we are able to fortify their work with solutions that best cater to their needs,” PLDT and Smart Enterprise Business Groups senior vice president and head Jovy Hernandez said.

Norman Carcellar, president of Peoplelink Inc., said its decade-long partnership with PLDT allowed it to reinvent its everyday operations, most especially in the advent of disruption and competition.

Peoplelink sought the help of PLDT Enterprise, the business-to-business arm of the country’s leading ICT and digital services provider, to address the communications problem of seafarers.

“When they go out at sea for prolonged periods of time, sometimes they don’t have signal. And when that happens, their SIM cards that have ran out of load will expire,” Carcellar said.

In turn, PLDT provided its Smart Bizload platform, a web-based credit portal that enables companies to efficiently load and manage budgeted mobile credits for their employees.

“Our partnership with People-link actually began almost a decade ago, when we provided their seafarers with free SIM packets that granted them P200 worth of monthly e-load. Today, we are delighted to see how this partnership has grown with the provision of our Smart Bizload solution. Now that the loading of their credits is automated, both seafarers and management no longer have to worry about communication,”  PLDT Alpha head Vic Tria said.

Peoplelink is a service specialist of the Magsaysay Group that provides connectivity solutions for the shipping and manning industry,

The Magsaysay Group is involved in ship owning, ship operations, ship management, manning, training and service.

PLDT, meanwhile, is the leading telecommunications and digital services provider in the country.

Through its principal business groups  (fixed line, wireless and others), PLDT offers a wide range of telecommunications and digital services across the Philippines’ most extensive fiber optic backbone, and fixed line and cellular networks.

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