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Sony Mobile promotes first full HD waterproof smartphone

Tam Noda (The Philippine Star) - July 3, 2013 - 1:17pm

Sony Mobile Communications announced its latest Android smartphone which the company claims as the world’s largest Full HD smartphone display and is waterproof.

The new device, Xperia Z Ultra, has a slim and lighweight design with a 6.5mm body and 212 grams of weight. It features a 6.4-inch touchscreen Full HD display and is powered by the fully integrated Qualcomm Snapdragon 800 processor with 2.2 GHz quad-core CPUs, 4GLTE and HD voice for entertainment feature, longer battery life and speed performance.

As a subsidiary of Tokyo-based Sony Corp.,, Sony Mobile is also banking on Sony's Full HD Triluminos Display powered by the company's latest X-Reality for mobile picture engine.

Sony describes its X-Reality for mobile as a super resolution display technology which analyzes each image and reproduces lacking pixels to optimize quality for the sharpest videos. It analyzes elements depending on the scene and adjusts them based on pattern, outline and color composition. It also strengthens subtle patterns and accurately portrays their detailed feel, as well as reinforcing bold outlines. The large Full HD display has been optimized to experience at least 60 percent more of the screen than most other smartphones.

“We’re already bringing the best of Sony technology and design across a range of premium smartphones and tablets, and now we are bringing this same premium offering to the large-screen smartphone segment, setting a new standard for others to follow,” said Calum MacDougall, Director of Xperia Marketing at Sony Mobile Communications.

With the Xperia Z Ultra's waterproof feature, a user can even film in Full HD underwater. The camera features “Exmor RS for mobile”, HDR for both photos and film, and Superior Auto mode automatically activates HDR and noise reduction when needed.

And although built for business, Sony Mobile said it has uniquely positioned the Xperia Z Ultra to offer the ultimate big screen phone entertainment experience for watching movies, playing games, reading books and browsing the web.

For its business features, the device has a responsive screen with handwriting recognition which is compatible with any pencil and selected stylus or pen (capacitive stylus or metal pen with tip diameter over 1mm). This enables a user to write notes or sketches.  The easy-toggle keyboard makes it ideal for one-handed input and multi-tasking, with small apps to help a user improve productivity so one doesn't lose time browsing between windows.  

Yet in addressing security concerns, Sony Mobile made the device's security architecture to safeguard both corporate and personal data, with support for multiple accounts. The company said more business-oriented applications will be made available in the future as well as software updates.

DIRECTOR OF XPERIA MARKETING MOBILE QUALCOMM SNAPDRAGON SONY SONY CORP SONY MOBILE SONY MOBILE COMMUNICATIONS SUPERIOR AUTO TRILUMINOS DISPLAY WITH THE XPERIA Z ULTRA XPERIA Z ULTRA
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