MediaDonuts by Aleph rebrands, to lead digital transformation

MANILA, Philippines — Aleph, a global network of digital experts innovating at the intersection of media, payments and education, has advanced its leadership in digital transformation by rebranding MediaDonuts as Aleph. The company is making this new strategic move to reinforce the role of the APAC markets within its global operations.

This rebranding completes Aleph’s acquisition of Entravision’s digital advertising business in the summer of 2024. While Aleph already had a presence in APAC, the acquisition of MediaDonuts, a renowned online advertising regional player, significantly expanded and solidified Aleph’s footprint across the region.

Key benefits of the Aleph rebranding in APAC:

• Strengthened global access. APAC markets are now fully integrated into Aleph’s unique global ecosystem of partners and clients. Advertisers and platforms gain seamless access to Aleph’s unique suite of media partners, payment solutions and educational initiatives.

• Deeper local expertise to empower clients. The rebranding provides global clients with integrated business offerings. This means deeper insights into the APAC digital landscape, stronger publisher relationships and data-driven technology for successful regional operations.

• Ever-growing digital ecosystem. As an industry leader, Aleph consistently partners with key platforms and acquires cutting-edge technologies to deliver the best solutions to its clients.

As a unified Aleph, the company offers integrated opportunities across 150+ markets worldwide, boasting 60+ exclusive partnerships and serving over 26,000 advertisers and 1,500+ employees globally.

“Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph.

“With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we, in turn, bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter,” affirms Pieter-Jan de Kroon, Managing Director of Aleph in APAC.

Gastón Taratuta, CEO and founder of Aleph Group, also reflects on the impact of MediaDonuts becoming Aleph:

“By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. This unified identity represents a unified vision serving clients and partners. It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to and benefit from, our overall global leadership.”