2015 MTV Music Evolution in Manila

MANILA, Philippines - MTV has entered into a new collaboration with the Department of Tourism (DOT), through its Tourism Promotions Board (TPB), to showcase iconic international music artists and the hottest new acts in both the regional and local music scenes on a single stage, while featuring the best of Philippine music and culture to international youth audiences.

The collaboration will see the launch of MTV Music Evolution in the second quarter of 2015, the first live concert globally of its kind to bring to life the evolution of a music genre and enable young people to experience and discover how music styles and sounds have evolved over the years. Recorded live for global telecast, the first edition of MTV Music Evolution will hit the shores of Manila in 2015.

“We are thrilled to be collaborating with the Philippine Department of Tourism for what promises to be the biggest concert party on a single stage in Manila next year! As the biggest and boldest global youth brand, we produce the most talked about live performances and events. MTV also has a very successful history of partnering with tourism boards around the world to create compelling and engaging experiences that excite and attract young people. We look forward to taking our expertise one step further and working with the Tourism Promotions Board to curate this anticipated annual event, provide a platform for youths to continue to celebrate and discover music, while celebrating all that the Philippines has to present to the world,” said Vishal Kurien, vice president for Advertising Sales-Southeast Asia of Viacom International Media Networks.

“We Filipinos like to entertain and perform for people. MTV Music Evolution will not only put the Philippines on the map of international music, but it will also serve as a global stage for the world to witness what Filipinos do best,” Tourism Secretary Ramon Jimenez Jr. said.

“The Philippines is a musically passionate country. And through our partnership with MTV, young people from around the world will now have the opportunity to share in this passion and experience why and how the music culture is even more fun in the Philippines. This is, indeed, one of the exciting events to look forward to during our Visit the Philippines Year 2015.”

In addition to the MTV Music Evolution, MTV will also help promote local music events organized by the TPB to profile the rich music heritage of the country. MTV Music Evolution will be supported by a wide range of integrated marketing initiatives driving awareness and engagement for the event. Marketing activities with media campaigns across key targeted markets will include consumer promotions, a dedicated microsite, and media campaigns.