fresh no ads
Adidas says to sell part of Yeezy gear for charity |

Fashion and Beauty

Adidas says to sell part of Yeezy gear for charity

Agence France-Presse - Agence France-Presse
Adidas says to sell part of Yeezy gear for charity
This file combination of photos created on Oct. 25, 2022 shows Kanye West attending the 2020 Vanity Fair Oscar Party in Beverly Hills on Feb. 10, 2020 (L) and the logo of German sports equipment maker Adidas on a shop in Munich, southern Germany, on March 10, 2021. Adidas said on November 24, 2022 it was investigating claims against Kanye West after a report detailed alleged inappropriate behaviour, just weeks after the German sportswear giant ended its partnership with the rapper. US magazine Rolling Stone said former members of the team involved in "Yeezy" -- the successful product line designed with the rapper -- had released a letter alleging Adidas leaders were aware of the behaviour, which went on for years, but turned a blind eye.
AFP / Christof Stache, Jean-Baptiste Lacroix

FRANKFURT, Germany — Adidas will sell at least part of its huge inventory of Kanye West's Yeezy products and donate the proceeds, the German sportswear group's boss said.

The merchandise has been in limbo since Adidas ended its partnership with the controversial rapper.

The company's CEO Bjorn Guden told shareholders at an annual general meeting that "burning the goods is not the solution."

"What we will try to do over time is to sell part of these goods and to donate the money to organizations that help us and which also have been hurt by Kanye's statements," he said. "When we will do that and how we will do that is not clear but we're working on it."

Adidas halted its tie-up with West — now known formally as Ye — in October after he made a series of anti-Semitic outbursts.

As a result, the group ended production of the highly successful Yeezy line designed together with West.

Potentially not selling the apparel and shoes linked to West would lead to a revenue loss of 1.2 billion euros (P73.3 billion), the group said when it announced its 2022 full-year results earlier this week.

RELATED: Adidas posts Q1 loss as Kanye split weighs

vuukle comment




Are you sure you want to log out?
Login is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

Get Updated:

Signup for the News Round now

or sign in with