Claudine Barretto is Earth & Style’s image model
December 24, 2005 | 12:00am
When Claudine Barretto entered the room of Earth & Style’s press conference, everyone was smitten by her charming, down-to-earth personality. Well, for once, an actress was not "plastic" – she greeted every single member of the press with a warm smile and gladly answered questions about her other sister (whom we will call "she-who-must-not-be-named").
With a whole lot of professional epiphanies as an award-winning actress for TV and movies, fiancée of Raymart Santiago and mom to Sabina Natasha, Claudine was chosen to be the image model of Earth & Style, a lifestyle property developer that provides creative yet innovative solutions for the modern individual.
"As one of the country’s top actresses, Claudine embodies the Earth & Style personality – chic, young, and dynamic whose sense of individuality epitomizes the company’s core values such as commitment, responsibility, dynamism and excellence," said Jacinto Ng Jr., chief operating officer of Earth & Style Corporation.
It doesn’t make you wonder if this partnership will work. Claudine has a natural love for her family and has a unique sense of style, and Earth & Style’s project is to create contemporary homes inspired by her "creativity, eye for detail and passion for design." She, together with her sister Marjorie and Raymart, are very excited about this project.
"It was Claudine from day one. It was a serious decision to move the company forward by boosting the identity in the marketplace," says Ng. "The new line of houses or home designs will bear the signature of Claudine." With this one-year contract, Claudine will appear in Earth & Style’s billboards, print advertisements, brochures, posters and video presentations.
Earth & Style’s early endeavors include the park-themed Parkplace Village Series in Imus, Cavite, as well as the resort-themed Pacific Parkplace Village, nestled in Dasmariñas, Cavite. Jubilation New Biñan in Laguna is Earth & Style’s first township project, which carries various villages with themes such as Asian, Italian and country-American. Its best-selling properties for the upper-middle-income market are the Jubilation East, West and South, Villaggio di Xavier and Villaggio Ignatius. Equally beautiful budget homes can be found in its Evergreen and Mayflower Counties. These projects are conveniently located in Laguna and Cavite.
Earth & Style Corporation is known for developing homes that promise extraordinary beauty, comfort and lifestyle. By next year, the company will develop the "Claudine Signature Home Series," which no other property developer has actually done. Claudine will personally design the modern houses that reflect her life. The homes will be made according to her personal preference, unique style and taste. There will be a contemporary touch for these limited-edition modern houses. You might think the houses will be expensive just because of a celebrity endorser but they are very affordable with high quality. Perfect for the cosmopolitan lifestyle, indeed.
"With Claudine Barretto as our inspiration, Earth & Style once again reaffirms its commitment to provide every Filipino couple or family the luxury of having homes that reflect the lifestyle and comfort that they want," concludes Ng.
BrandSpace Articles
<
>
