F&C Jewelry keeps a tradition of handcrafted jewelry

MANILA, Philippines - Diamonds, pearls, gems and gold instantly top ladies’ holiday wish lists. To craft a brand name and heritage with these materials and turn them into pieces of statement, style, and permanence is every jeweler’s dream come true. 

Since 1973, Susan Caperonce Florete has been following her family’s tradition of making handcrafted jewelry, a skill she learned from her mother who hails from Bulacan. Susan, together with her husband Marcelino M. Florete Jr., built F&C Jewelry into what it is today.

She and her daughters Marissa Florete-Gorriceta and Marjorie Florete, who both studied at the Gemological Institute of America with diplomas in Diamond Grading and Jewelry Design, are continuing to enrich the family’s heritage in jewelry making.

Particularly favored for their traditional craftsmanship to match the trends of the times, F&C Jewelry encourages new ways of looking at precious materials through fine and elaborate craftsmanship, making F&C Jewelry an approachable luxury brand offering high-quality material and make for the best price value.

F&C Jewelry can be found in over 50 stores nationwide, particularly in the country’s largest retail chains such as SM and Glorietta.