Teaming up with Nickelodeon, SM Supermalls, the home of global brands, indulge kids and kids at heart with a summer to remember at Everyday is Play Day Year 3.
Summer is more fun at SM with Nickelodeon and Hatchimals
Kathy Moran ( - May 13, 2019 - 4:55pm

Global brand tie ups, tech-driven experiences, character meet-and-greets, and more!

Just in time for the summer season, SM Supermalls invited customers to experience a fun and tech-citing Easter celebration as SM malls nationwide played host to QR Easter Egg Hunt Year 2 last March 21, in partnership with Toy Kingdom and well-loved global toy brand Hatchimals.

Kids and their families hunted Hatchimals QR eggs at the #EggcitingEasterAtSM QR Egg Wall digital activation for chance to win exclusive giveaways!

Teaming up with Nickelodeon, SM Supermalls, the home of global brands, indulge kids and kids at heart with a summer to remember at Everyday is Play Day Year 3, featuring fun workshops, interactive play activities, and lots of character meet-and-greets from March 25 till October in 18 SM malls in Metro Manila.

SM’s partnerships with global brands, digital gaming activities, summer workshops, SAM (the country’s first in-mall robot), and the introduction of cashless transactions are all about bringing the latest innovations to its customers.

Just as Henry Sy Sr., founder of SM Malls, was an innovator — it is the goal of SM Malls to become a place of fun, laughter and smiles — with the latest that technology can offer, too.

For information, visit or SM Supermalls Facebook, Twitter and Instagram @smsupermalls.

Cute bunny taking a plunge into SM City San Mateo’s Easter ball pit. Released
Cool kid at the launch of the Everyday is Play Day team up with Nickelodeon. Released
PAW Patrol meet and greet at SM City Fairview. Released
Nickelodeon’s Spongebob Squarepants and Patrick Star find a home at SM City North Edsa. Released
Play-Doh giving warm hugs at SM City North Edsa. Released
Everyday is Play Day treat kids with fun summer activities. Released
SM City Sucat’s Hatchimals meet and greet. Released
Eggstravagant Bunny Costume Contest of SM City Taytay. Released
SM City Santa Mesa’s larger than life Easter eggs. Released
Kids meet Shimmer and Shine at the Everyday is Play Day Year 3 launch last March. Released
Kiddies spelling ‘Easter’ fun at SM City Manila. Released

SAM, the country’s first in-mall robot, delights kids

SM’s SAM, the country’s first in-mall smart robot, with SM Little Stars 2018 achiever Elisia Parmisano. Released

SM Supermalls raises the bar in customer service with the introduction of the country’s first ever in-mall smart customer service robot at SM Megamall last March. The robot named SAM is designed to help with directions and provide mall information about the latest deals, promos and events, and can also make personalized greetings to shoppers once they enter the mall.

Currently, there are three SAMs at SM Megamall that are stationed in different key areas and are poised to roll out to other SM malls. Plus, customers can also talk to SAM 24/7 via chatbot on the SM Supermalls Facebook page. SAM was created in partnership with Cal-Comp Technology (Philippines), which is the leading provider of electronic and original design manufacturing services. For more information, visit

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