Master Chefs at SM Hypermarket

MANILA, Philippines - In celebration of its 10th anniversary, SM Hypermarket recently launched its SM Master Chefs promotion in its Cubao branch. The European-style supermarket concept, which showcases 50-percent food and 50-percent non-food items, had its start at SM City Sucat in 2011 and now has 26 outlets to serve customers all over the Philippines.

SM Master Chefs highlights this milestone with a grand cooking demo, kitchen makeovers, and a series of super-sized cooking events in different regions throughout the country.

From July to September, SM Master Chefs will host a marathon of cooking demos that will tour SM Hypermarket branches nationwide. Showcasing innovations in culinary products and cooking aids, these demos will be a venue for culinary discovery for people who are passionate about cooking.

Burrito with fresh tomato salsa by chef Menoy Gimenez

Foodies had a glimpse of the great cooking ahead during the launch when some of the country’s most creative chefs took part in this culinary event using products from master brands in the Master Chefs program.

French-trained chef Sau del Rosario of the Museum Cafe and Chelsea Market demonstrated his rustic chicken recipe using Bounty Fresh while CCA Manila instructor and C2 Cravings master chef Menoy Gimenez delighted guests with his burrito recipe using CDO products. London-trained chef Bruce Lim mixed Eastern and Western flavors with his Asian stir-fried pasta recipe for Lee Kum Kee.

Cheesy Tender Juicy Hotdog mushroom bacon sandwich by chef Kai Verdadero-O

Chef Lynne Esguerra prepared chicken fingers seasoned with Knorr Chicken Powder, while chef John Paulo Sia whipped up pork sisig, both for Unilever Food Solutions. Chef Eric Magtanong’s asimagical salmon sinigang and beef sukiyaki recipes for Nestle Philippines were a hit with guests.

The event also launched SM Hypermarket’s Kitchen Makeover promotion where five lucky shoppers will get a chance to have their kitchens redesigned and furnished by designers from the Philippine School of Interior Design.

Asian stir-fried pasta by chef Bruce Lim

Guests had a glimpse of dream Kitchen Makeover showcases by young interior designers using products from SM Hypermarket.

Interior designer and 3D artist Joselito Soriano, Jr. designed “Contemporary Kitchen”; while Empire Designs partners JC Arcega, Mark Steven Perez, and Vianca Anoñuevo created the “Condo,” “Vacay” and “Glam” kitchens.

Rustic chicken Tuscan stew by chef Sau del Rosario

SM Hypermarket will also launch a series of Supersized Cook-off events to make culinary records in five different locations in the country. Each location will feature a regional dish and will be undertaken with the help of local government units and the community.

Nineteen of the country’s master brands are participating in the SM Master Chefs program. These are Knorr, Nestle All Purpose Cream, Unilever Food Solutions, Tabasco, Lee Kum Kee, Lady’s Choice, Maggi, Clara Ole, Kikkoman Soy Sauce, San Remo, McCormick, Bounty Fresh Chicken, CDO, Purefoods Tender Juicy Hotdog, Purefoods Star Hotdog, Magnolia Cheeze spread, Magnolia Purefresh, Magnolia All Purpose Cream and Magnolia Dari Crème.

For inquiries, visit smhypermarket.com.