How customer-friendly WiFi will help grow your business
(Philstar.com) - February 6, 2019 - 12:45pm

“Miss, may libreng WiFi ba dito?”

We’ve heard people ask this so many times—in cafes, restaurants, hotels, malls, airports—basically anywhere where there’s someone holding a smartphone. We might have even asked this ourselves in times when mobile data doesn’t suffice.  

In this time of digitization and mobility, staying connected has already become an expectation, making free WiFi an attractive yet inoffensive advertising and marketing.

More than just enhancing customer experience, free WiFi now enables companies and brands to better connect, as well as understand their target market. Here’s how:

1. Instant brand recall

Sponsored Access, a new feature by Globe’s GoWiFi, lets brands and retailers place their ads on free WiFi.

Customers who wish to avail a free 15-minute WiFi access at partner establishments would then be directed to an advertiser’s material or platform, such as promotional SMS, GIFs and even short survey forms.

Sponsored Access provides brands a great new platform to advertise. Got a new service or product you want to communicate? Reach more potential customers in different ways—static image if you want something quick, a video if you have a “captive audience,” or SMS for something direct and personalized.

2. Targeted marketing

While Sponsored Access allows brands to connect with more people, it can also be very effective when it comes to targeted marketing.

By identifying specific target markets to tap, advertisers are able to focus on the segments that they want to build relationships with.

For example, a retail brand can use Sponsored Access for their latest products or promos—like a Back-to-School campaign at partner malls or shopping centers targeted to millennials. They can even add special discount codes on their ads to give an added premium to their advertising efforts through sponsored access.

Utilizing this marketing tool is up to a company’s or a brand’s creativity.

3. Direct marketing

Sponsored Access also allows companies and brands to build their customer base through direct marketing.

They can get better insight from the data collected through online surveys for customers. From there, they can customize marketing tools that are catchier and easier to retain.

Each time customers access the free WiFi, they are more likely of a brand message, whether a new brand slogan or an ongoing promotion.

How brands and companies are able to connect with their customers speaks volumes on their effectiveness as marketers.

4. Monitor customer engagement

Through Sponsored Access, businesses will also be able to track and understand customer behavior while they are online.

For instance, brands can determine which products appeal to customers who visit certain locations. This gives valuable insights to overall marketing strategies, especially in which form should promotions take place in, whether they should come as static images versus short videos or GIFs.

In this fast-paced digital age, it is in being proactive that businesses are able to gain their customers’ loyalty and respect.

Globe’s GoWiFi is an effective tool for companies to provide such convenience to their customers. It is a fast, reliable, and secure service that enhances customer experience while enabling companies to better connect with their target market nationwide. Learn more by contacting GoWiFiAds@globe.com.ph.

GLOBE GOWIFI
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