Acer launches first PC phone

MANILA, Philippines – Taiwan-based computer firm Acer is set to offer its first personal computer phone (PC phone) to Filipino consumers this month as part of its continued strategy to boost sales.

“Many things are coming to the Philippines. This month, we will start to ship the first PC phone in the world,” Acer chief executive officer Jason Chen said.

The Jade Primo, the first PC phone, is a Windows 10 phone that comes with a suite of accessories comprised of a dock, keyboard and wireless mouse, with a 21-megapixel camera, a dual-LED flash, AMOLED 5.5-inch display and powered by Qualcomm 808 Snapdragon processor.

Banking on user excitement and innovation, Chen is confident that the first PC phone will have a good reception in the Philippine market.

“ Excitement will become either hype then disappear or it becomes useful, create an ecosystem and then become a true business or industry segment,” he said.

Acer targets commercial users, business travelers and even millennials who want the convenience of carrying a single device but with the components of the normal computer set-up.

“This 2016, we are centered on innovation and optimal and real end goal solution. We want to come up with something that people will feel great but the most important thing is we want to enhance everything so consumers will enjoy the content,” he said.

Last year, Acer launched its gaming product series, which includes the gaming projector, the first of its kind to be introduced in the market.

“We try to create excitement that will lead to the continuous growth of the industry.  It is about creating value and meaning for the end user,” Chen said.

In the local market, Acer has maintained its number one position in the notebook computer category for 10 consecutive years.  It accounts for a 30 percent share of the Philippine computer industry.

Acer entered the Philippine market in 2003.