Crown Asia: Sweet life at sweet price

MANILA, Philippines - Stylishness and refinement are what sets apart a dream home from a mere four walls and a roof. While these usually come with an exorbitant price tag, Crown Asia, a subsidiary of Vista Land and Lifescapes Inc., has changed all that. In the past 15 years, the property developer focusing on mid-priced housing has come to redefine the market segment, infusing a sense of luxury and elegance where only practicality used to reign.

“Our clients are upwardly mobile,” said Crown Asia COO Mary Lee Sadiasa. “They have come to achieve a certain status and prominence in their careers. There is a sense of sophistication that comes from seeing the world opening up to them as their hard work pays off with higher positions in the corporate ladder. For our target residents, their homes must be in a secure community where modern amenities are available. For them, it has to be a Crown Asia.”

Crown Asia takes great pride in shaping the environment where its properties are located — providing an urban oasis of beautifully landscaped spaces such as parks, clubhouses and even retail areas meant to provide not only convenience but to nurture relationships within and among families in the community.

“The developments undertaken by Crown Asia attest to this. Properties such as Ponticelli offer Italian-inspired homes that are beautifully crafted and offer modern amenities while keeping within the financial means of the mid-priced market segment. Here, the chic and stylish stand side by side with the sensible and reasonable,” Sadiasa explained.

Ponticelli, one of Crown Asia’s flagship communities, is a 24-hectare development along Daang Hari. A stone’s throw away from Alabang’s central financial district as well as the commercial and retail areas, it is a secure community that blends old-world Italian architecture with modern amenities and artful landscaping.

Ponticelli boasts a clubhouse that is perfect for special events and family gatherings as well as a swimming pool and play area where children can play safely and securely. Soon, Ponticelli will have its own neighborhood commercial center, chapel and school.

Another property, Marina Heights, is one of the exclusive Crown Asia developments within Lakefront, a world-class, 60-hectare community developed by Vista Land. Marina Heights is highly inspired by San Francisco’s charming Neo-Victorian architectural details, taking after the exclusive central neighborhood of the waterfront marina district. The community of Marina Heights sits well perched on one of the highest points of the Lakefront development giving the area an ideal rolling terrain.

Marina Heights is Crown Asia’s response to the growing demand for home and lot packages in the heart of the city. It offers a wide array of residential choices with single detached homes and duplex units. Its planned amenities include a sprawling clubhouse and swimming pool.

Valenza, on the other hand, is a 13.7-hectare Italian-inspired community. A prime development located along barangay Sto. Domingo, Sta. Rosa City it is conveniently close to the commercial area Paseo de Sta. Rosa. It is also close to premier hospitals like Calamba Medical Center and Asian Hospital, as well as some of the finest educational institutions including La Salle, St. Scholastica’s College, and Brent International.

Named after the Italian term for balance, it is truly a community that blends practical functionality with ample doses of luxury through the various amenities and modern conveniences it offers.

Crown Asia, a subsidiary of Vista Land & Lifescapes, Inc., the country’s largest home builder, continues to expand and build a strong presence in southern Luzon with its other developments — Amalfi (Dasmariñas, Cavite), Carmel (Bacoor, Cavite) and Fortezza (Cabuyao, Laguna). For more information about Crown Asia developments, call 584-1182, 837-1400 or visit www.crownasia.com.ph.