ABS-CBN rules primetime TV ratings nationwide

MANILA, Philippines - ABS-CBN Corp., the country’s largest multimedia conglomerate, said it has ruled the national TV ratings in the viewer-rich primetime block (6 p.m. to 12 nn) wherein advertisers invest 75 percent of their TV ad spending.

Kantar Media, which has 22 TV networks, ad agencies and pan-regional networks subscribing to its ratings services, reported that ABS-CBN’s primetime offerings soared to an average audience share of 42 percent in July, an 11-point lead against GMA’s 31 percent, giving advertisers more value to their investments on ABS-CBN’s high-rating primetime shows.

Data show that most Filipinos prefer “100 Days to Heaven” for entertainment viewing on weeknights and “ Maalaala Mo Kaya” on weekends, while they tune in to “TV Patrol World” when it comes to news and information. These three topped all programs in July.

Twelve out of the top 15 most-watched programs nationwide in July were on ABS-CBN. These are 100 Days to Heaven (32.5 percent), Maalaala Mo Kaya (30.2 percent), TV Patrol (28.5 percent), Guns and Roses (27.9 percent), Pilipinas Got Talent (27.5 percent), Rated K 26.2 percent), Minsan Lang Kita Iibigin (25 percent), Wansapanataym (24.8 percent), You Got It 2”(24.2 percent), Goin Bulilit (22.2 percent), Gandang Gabi Vice (21.3 percent), and Mula sa Puso (21 percent).

ABS-CBN’s coverage of President Aquino’s State of the Nation Address had more viewers across the country as its ratings hit 14.1 percent percent, higher than GMA’s 13.3 percent.

ABS-CBN’s Kapamilya Gold afternoon block, meanwhile, strengthened its performance with its front runner “I Dare You” (13.2 percent) beating its rival program “Gourmet” (10.1 percent) as well as GMA’s other afternoond offerings such as “Sisid” (12.7 percent) and “Blusang Itim” (12.5 percent).

ABS-CBN obtained a national TV audience share of 36 percent in July, higher than GMA’s 34 percent.

Kantar Media’s current subscribers include ABS-CBN, NBN, Sky Cable, J. Romero and Associates, Adformatix, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, and Wellmade Manufacturing Corp.. They also include pan-regional networks likes CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, and Sony Pictures Television International.

ABS-CBN shifted to Kantar Media/TNS after filing a case against AGB Nielsen Media Research for failing to comply with its request to investigate alleged cheating and data tampering in TV ratings. The case is still pending in court.