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2 iconic brands come together in 'Fendi by Marc Jacobs' capsule collection |

Fashion and Beauty

2 iconic brands come together in 'Fendi by Marc Jacobs' capsule collection

Dolly Dy-Zulueta -
2 iconic brands come together in 'Fendi by Marc Jacobs' capsule collection
Baguette bag from the Fendi by Marc Jacobs collection.
Photo release

For Kim Jones, Fendi’s artistic director of Womenswear, Marc Jacobs is the King of Fashion in America, a master of branding and experimentation, particularly with logos.

As for Marc Jacobs, creative director and founder of the Marc Jacobs brand, he has a very strong admiration for Fendi’s signature bag style, The Baguette, which debuted in 1997 and got its name from the way a Fendi Baguette bag sits like a French bread under the arm when it is carried.

Peekaboo ISeeU Petite bag from the same collection.

No wonder the two iconic brands recently came together to launch the limited-edition Fendi by Marc Jacobs capsule collection.

Mini Mon bag interpreted by Marc Jacobs.

“Here, Marc has designed a Fendi collection. It is not a collaboration; rather, it is an interpretation. In it, there is a sense of freedom in excess and joy, where he was allowed to do whatever he wanted,” Jones says, pertaining to the collection.

Domini sneakers for women.

Marc Jacobs’ interpretation of Fendi is a collection exploring the Fendi iconic silhouettes and bags as Baguette and Peekaboo that utilizes the spirit of friendship and fun. Jacobs is a long-time friend and mentor to Jones, and this collection reflects both that personal relationship and the respect that Jacobs holds for Fendi as a house and the birthplace of an iconic item of pop product: The Baguette style and the Fendi icon.

Sunglasses that play on the Fendi logo.

It comes as no surprise, therefore, that Jacobs has come up with a number of contemporary interpretations of The Baguette bag in the collection he designed for Fendi. They are at once an interpretation and a celebration of the Baguette on its 25th anniversary as well as a recognition given to the city in which its place in pop culture history was sealed: New York.

Bucket hat.

In this rough-cut romance between uptown and downtown, luxury and utility, excess and reality, the Baguette and the clothing and accessories it has inspired are a moment in history and at the same time a part of a continuum with today. The Fendi store is located at Greenbelt 4, Ayala Center, Makati.

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