Liu Jo glam in the city
MANILA, Philippines - Liu Jo, on the occasion of Pitti Immagine Uomo No. 79, celebrated its 15th year with a fashion show dubbed “Liu Jo Glam in the City.”
Marco and Vannis Marchi, the owners of the company based in Carpi, welcomed over 500 guests including journalists, buyers and trendsetters. Guest star was Anita Caprioli, one of the most elegant and talented actresses of Italian cinema. Anita was charming in her black Liu Jo dress and gave the event an additional touch of Italian glamour, before returning to Rome where she presented Immaturi to the press, her forthcoming film with Raoul Bova.
The brand chose a location in Florence because of its appeal and historical value — The Pagliere.
The event was highlighted by a fashion show, which presented the metropolitan fascination and romantic traits of Liu Jo Jeans (Women & Men), Liu Jo Accessories and Liu Jo Shoes fall/winter 2011 collections, and Liu Jo Junior line.
Italian actress Anita Caprioli with Liu Jo’s Marco Marchi and brother Vannis Marchi The “backstage” shoot of Liu Jo’s spring/summer 2011 campaign, which stars top model and fashion icon Kate Moss, was presented during the dinner party.
In the Philippines, Liu Jo continues to captivate the heart and the fashion sense of the modern Filipina though its maiden boutique located at the Ayala Center in Cebu.
