Time for action

MANILA, Philippines - Time is a currency, and all of us who speak of quality time know its priceless value. 

AXN Time, a watch brand recently launched at the SM Department Store, recognizes the value of time, and is built for keeping track of the hours and minutes for years and years. It is designed for highly active, upwardly mobile young people who work hard, play hard, and yes, multitask. 

That is why it was an easy choice to ask popular award winning movie and television actor Dennis Trillo to be the 2009 face of the brand. Dennis, who played Gagambino in the GMA Network television series based on the graphic novel of Carlo J. Caparas, is as multi-faceted as AXN Time.

Vibrant, active, sporty, sexy and full of life, Dennis loves to ride a mountain bike on weekends and pedals as far as Antipolo. And he really rocks as he plays the drums and guitar as he jams with friends. Dennis says he likes bands like the Black Sabbath, and fans can catch him singing and playing the songs of bands like Queen and Eraserheads on SOP, a Sunday entertainment show on GMA.

He is amazed at the range of watches AXN Time offers – from a basic metal silver finish design, to classic leather strap watches, to watches for the active life. AXN Time watches are made of metal silver finish, making it sporty as well as dressy.

Dennis says he likes trendy yet functional watches, and is partial to those with big faces in metal or leather straps, as he can wear these anytime, anywhere, as he goes through a busy week.

AXN Time watches are available exclusively at the SM Department Store.