Tesoro’s launches Great Women Brand

MANILA, Philippines - Tesoro’s celebrated another milestone as they capped off the year-long celebration of their 70th anniversary with the launch of the “Great Women Brand (GWB)” last Nov. 9 at Tesoro’s main store located at 1016 Arnaiz Avenue, Makati City. It was a night of cocktails and talks by featured designers that was well-attended by family, friends and the media as they witnessed Tesoro’s efforts to move the Philippine craft story forward and show how the company is innovating. 

Tesoro’s partnered with ECHOsi Foundation, which through government support created the GWB platform of products made by Filipino women groups. The difference is that these fashion accessories and apparel are made by women – specifically, by women minority groups who come from our indigenous cultural heritage communities. Great Women means Gender Responsive Economic Actions for the Transformation of Women.

It is an integrated and inclusive public-private partnership between the Canadian and Philippine governments to address gender issues in both micro and social enterprise development and contribute to a truly inclusive economic development. The goal is to help women.