An Apple within reach
Beyond the Box launched its new Apple Premium Reseller store at the Newport Mall, Resorts World Manila recently. The new store offered shoppers in Pasay City the opportunity to learn and experience Apple’s innovative products and solutions in a welcoming environment. The new store offered a complete range of Macbook Pro, iMac, Macbook Air, Mac mini, Mac Pro, iPad, iPod, iPhone along with a wide range of accessories.
On the grand launching day, the event was hosted by Lifestyle Channel’s VJ Janeena Chan and Philmug chairman Elbert Cuenca. The event’s entertainment was provided by a band that used the “Cajon,” a box of wood with strings inside as their instrument. This showed everyone how small things can be transformed into extraordinary things. Guests won instant prizes such as headphones, hard drives, USB, thumb drives and many more. The event was graced with food catered by Caffé Firenzo and there was a special twist to the presentation that added to the quirky and fun atmosphere of the launch.
“We’re very excited to open a new Apple Premium Reseller store,” said Gerald Senolos, GM for sales, marketing and services of Beyond the Box. “Customers can now visit the store to try and purchase the full range of Apple products and accessories. We offer amazing personal service for home and business users that includes installation and training.”
(Beyond the Box is located at the third floor, Shop 6, Resorts World Manila, Andrews Ave. Newport Mall, Pasay City)
