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Simply beautiful |


Simply beautiful

- Alexa Villano -

MANILA, Philippines –  Erich Gonzales is simply beautiful.

Considered one of ABS-CBN’s drama princesses, Erich, who grew up in Davao, started her career when she was chosen as the Ultimate Grand Questor in the Star Circle Quest. She has then honed her acting skills appearing in TV and movies such as Nene in Katorse, Fina in Tanging Yaman, Yumi in I do and Chloe in the hit fashion-drama Magkaribal. She also sings and dances on ASAP every Sunday.

Despite the success she has achieved, Erich remains down to earth, showing a positive attitude and bright disposition in life. Amid the success she presently enjoys as one of tinseltown’s hot properties, Erich remains humble. She is also a fine example of a star who believes education is important, so she manages to juggle both her showbiz career and her studies.

While Erich is known as an actress, her beauty is also a factor that one must not ignore. And for this, she joins the Ever Bilena family as Careline Cosmetics’ newest ambassador following the steps of previous endorsers Toni Gonzaga and Sarah Geronimo.

For Erich, it’s an honor to be the newest face of the brand.

“I am happy and at the same time proud with this development. I’m grateful to Careline for making me a part of its family. All I can say is that its products are very good and effective for teens like me   and are affordable,” she says. “I didn’t expect they’ll get me so I’m thankful for the trust.”

Dioceldo Sy, CEO and president of Ever Bilena, expresses his excitement to have Erich as the newest member of the Ever Bilena family. For Sy, Erich is the “perfect representation of the youth today. Her work ethics is very much commendable.”

Niño Mas, marketing manager of Ever Bilena Cosmetics, on the other hand, says that picking Erich was a no brainer. It was a unanimous decision among the executives to choose Erich Gonzales to be the newest face of Careline. Her teen spirit coupled with her angelic looks topped the reasons why she was considered.  

“Our brand’s thrust this time is to bring out that confidence among teenage girls and we believe that Erich Gonzales would be an ideal medium,” Mas says.

While actors are often sought for endorsements, Erich is proud that even before she was asked to endorse Careline, she was already using some of its products.

“I really support Filipino brands and have been using Careline even before,” says Erich, who counts the lip and cheek stain as her favorite product. She adds that she is not a fan of heavy makeup when going out. If she wants to feel more beautiful, a simple powder and lip and cheek stain from Careline will do the trick. She has, in fact, even recommended these particular products to her co-stars.

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