Tropical vibes: The new Araw The Line collection and men's line launches this Sunday at Tropa Store, Aguirre Street, Legaspi Village, Makati.

‘Araw’ rises with a men’s line
David Milan (The Philippine Star) - December 7, 2017 - 4:00pm

MANILA, Philippines — It’s been exactly one year since entrepreneur Carla Sison debuted her “seasonless” clothing line Araw. The brand known for its tropical-inspired basics of linen skirt, top, pants and jumpsuits has gathered a cult following among Manila’s well-dressed women. Whether worn dressed up or casually street, the easy versatility of its pieces has been a major hit. As the brand turns a year older, they’re launching new collection, and yes, a men’s line. YStyle talks to Carla Sison on the brand’s growth and why she decided to make something for boys.

YSTYLE: How much has the brand changed after a year?

Carla Sison: Moving from online to having an actual retail space in Tropa has allowed us to meet our customers and that has helped to refine the line even further. Design-wise, we are still catering to the environment and the climate providing easy everyday staples in lightweight fabrics such as linen. 

What can people expect for the new collection?

Since we wanted a cohesive men’s and women’s collection, we’ve moved away from the girlier vintage brights and taken influence from the natural landscape. Not so literally and still in a more contemporary way. You can expect sun-drenched hues in earthier tones and quite a bit more black. The fabrics are also softer as we’ve used rayon-blended linens that have a bit more drape.

How did the concept of doing a men’s line start?

Requests. Men have the same needs here and, other than streetwear, there aren’t as many accessible locally made men’s brands. Prior to moving to the Philippines, I’d worked predominantly in menswear so I also wanted to try my hand at it.

In terms of growth, how does the brand plan on expanding?

Our growth from the get-go has all been quite organic. To add retail space and a men’s collection to the line in a span of a year has been a tall task so we really want to focus on the two collections for now. As there has been a lot of international interest particularly from Australia and LA, we’re considering distribution there.

Philstar
Facebook
  • Latest
Latest
Are you sure you want to log out?
X
Login

Philstar.com is one of the most vibrant, opinionated, discerning communities of readers on cyberspace. With your meaningful insights, help shape the stories that can shape the country. Sign up now!

SIGN IN
or sign in with
Read and share the latest news
whenever and wherever you are.
Top Stories
Features the most relevant stories,
exclusive content, analyses and special reports.
As It Happens
Get bite-sized highlights and up-to-date
information as the news breaks.
Latest
View the most recent
stories of the day.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
Log-in
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Quisque justo est, auctor vel ullamcorper.
How to follow As It Happens stories
STEP 1
Click the story in the As it Happens section.
How to follow As It Happens stories
STEP 2
Click "Follow Story" for updates on the news.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Author
STEP 1
Click on the author's name in the article.
How to follow Author
STEP 2
Once you click on the author's name, you will be
brought to the Authors page. Click "Follow Author"
to stay updated on the author's works
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.
How to follow Tags
STEP 1
Click on a tag in the article.
How to follow Tags
STEP 2
When you click on a tag, it will take you to the
dedicated tag page where you'll see the article
viewed, along with other stories with that tag.

Click the "follow tag" button to stay updated on
the topic.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eu metus vitae felis tincidunt finibus ut id sapien. Integer volutpat dui eu malesuada dignissim. Sed varius justo nulla, fringilla convallis sem porta sed.