The famed Crystal Jade comes to Manila

MANILA, Philippines - For any well-traveled foodie, the words “Crystal Jade” recall mouth-watering authentic Chinese food.

On Sept. 9, the famous restaurant, through its partnership with Red Dragon Culinary Concepts Inc., will open its doors to Pinoy foodies, with seven master chefs from Hong Kong in its Crystal Jade La Mian Xiao Long Bao outlet in Virra Mall, Greenhills Shopping Center in San Juan.

This flagship outlet will be home to the much-loved La Mian, Chinese noodle made from the finest ingredients and hand-pulled to a perfection that elicits a taste and feel no machine nor regular chef can match.

Its superb Xiao Long Bao, a steamed soupy pork dumpling dish steamed in a bamboo basket, hence the name, which means “small basket dumpling”, is filled with the freshest meat and delicious soupy broth that is uniquely tasty.

Crystal Jade Culinary Concepts Holding is one of Asia’s most celebrated and multi-awarded food and beverage companies. It has been satisfying the cravings of authentic Chinese cuisine aficionados in more than 80 outlets with 19 culinary concepts in Singapore and other major cities in the Asia-Pacific region. A name respected for the success it has been relishing over the years, it hails itself as a reliable provider of consistent quality food and service.

Crystal Jade’s culinary concepts have sprung from various influences and inspirations, from fine dining Cantonese, Teochew and Shanghai cuisine, to casual dining concepts which include Lanzhou La Mian and Shanghai favorites to Cantonese barbecue meat, noodle and congee, authentic Korean fare, Hong Kong style buns and Dim Sum to western boutique café and restaurants and international collection of pastries and bread. It is a master of perfecting refined food culture for those who appreciate good food.

Over 19 years of strategic development, the group has grown to be Singapore’s leading diversified food and beverages company. It has set its foothold in Singapore, China (Beijing, Shanghai, Hangzhou, Qingdao), Hong Kong, Thailand (Bangkok), Malaysia (Kuala Lumpur), Vietnam (Ho Chi Minh City), South Korea (Seoul), Indonesia (Jakarta) and Japan (Tokyo).

Crystal Jade outlets at Harbour City, Tai Yau Plaza and Telford Plaza in Hong Kong are listed in the Michelin Guide Hong Kong/Macau 2010 Bib Gourmand, a recognition of their being the inspector’s favorites for good value and for offering good food at moderate prices. For two years in a row, it was named as Reader’s Digest Trusted Brand, gaining Gold in the Family Restaurant category. In 2009, it was named one of the Top CitiBusiness Regional Brands and Top Established Brands at the Singapore Prestige Brand Awards. It was also Singapore Press holdings Limited’s Asiaone.com People’s Choice awardee for Best Chinese Restaurant and Best Service Eatery. Its chairman and CEO Ip Yiu Tung has even garnered the coveted “The Entrepreneur of the Year” in 2009 by the Rotary-ASME Singapore.

And just recently, Crystal Jade was hailed as a Superbrand. To be a Superbrand according to the “World’s Independent Arbiter of Branding’s” site, one must “instantly be recognizable to its intended target audience and has established the finest reputation in its field.”

For more information visit www.crystaljade.com or call Red Dragon Culinary Concepts Inc. at 570-6912.