WWF turns greener at 50

MANILA, Philippines - As part of World Wide Fund for Nature (WWF) global network’s 50 th Anniversary, WWF-Philippines held the launch of Greener at 50 fundraising online auction last Dec. 7 at One Café Events Place, One Corporate Avenue, Ortigas Center.

The event launched the “Greener at 50” fundraising online auction, in partnership with ebay Philippines, for the benefit of WWF-Philippines’ environmental sustainability projects all over the country.

“Much work remains to be done. Come now, and take this journey with us. From vulnerability to viability; from coral reefs, through climate change, to competitiveness; from sea turtles, through supply chains, to sustainability, take action make a bid for the Planet’s future, your future,” said WWF-Philippines CEO and vice chair Jose Ma. Lorenzo Tan.

Guests were also able to experience a live auction but this time using seeds as money. The seeds that were collected will be planted (in different conservation areas) as part of WWF’s environmental efforts. Winners got to bring home photos taken personally by WWF-Philippines CEO and vice chair Lory Tan and by celebrity and influential photographer, Sara Black. They also got to bid on a trip to Hamilo Coast, one of WWF-Philippines’ conservation sites in the country.

The “Greener at 50” auction will be continued online via ebay Philippines. Limited edition items from famous celebrities and personalities classified under fashion, music, food, arts, sports and once-in-a-lifetime WWF-led adventures will be up for grabs.

Items range from photographs, to music memorabilia, stylish clothes, paintings and even exclusive trainings from different experts. Get to visit exclusive WWF sites and discover nature from a different perspective.

“Unlike other charity auctions, the organization’s Greener at 50 auction is geared to making people realize that everything is connected. The categories we’ve offered are different from one another and despite this, we learn that everything still goes back to nature,” said Marie Bretaña, WWF-Philippines individual donor program online officer. “Another unique thing about this initiative is that we are offering immersive trips to our program sites, something that has never been done before.”

Those interested to participate in the “Greener at 50” online auction can visit www.ebay.ph/wwfgreenerat50 to start bidding! WWF-Philippines will use the donations to turn individual efforts into collective actions as we look forward to more years of protecting and sustaining our living Planet.

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