This June 22 to 24 dads can indulge in men’s fashion finds via exciting promos that laud the number 60, such as pay 60% off, pay only P60, pay P60 less, or pay only 60%.
SM/Released
SM Supermalls throws #AweSM treats for dads this June
(philstar.com) - June 20, 2018 - 3:47pm

Extend your Father’s Day celebration at SM and do 'Kahit Ano' for your dads this June!

MANILA, Philippines — Each dad is unique in his own right. He could be the sporty dad, the handyman, or the techie. Despite the differences, they all have one thing in common: They are our superheroes and we love them for who they are.

This Father’s Month, it’s all about him. He may or may not tell you what he wants to do. He might even resort to sticking to his usual "kahit ano" catchphrase. Thus, deciphering what he wants and giving just that can be a challenge.

But fret not — what he wants might be simpler than we think. And with SM Supermalls, shopping for what they want can be a breeze thanks to their Father’s Day fun-filled activities, deals, and treats. It’s a good thing these malls are just around the corner to make our Father’s Day celebration even more #AweSM.

#AweSM DADventures at SM include "Extreme Wheels" display of pimped-up cars and souped-up bikes; "DADlicious Dining Deals," such as upsized meals, dining promos, and meal combos at participating restaurants; and "Tech For Dads" that teaches interested fathers how to pilot a drone or remote-controlled gadgets at the drone demo or RC exhibitionin select SM malls. SM/Released

“For decades, SM has been a brand close to every Filipino family’s hearts. And just like a father to his family, SM has been a silent but fervent supporter of our beloved shoppers who’ve experienced different unforgettable moments in our malls. And those SM moments are what truly inspire us more to serve our communities better and to continue to set the pace for the shopping industry on the global stage,” said Jonjon San Agustin, SM Supermalls senior vice president for Marketing.

“June is the best time for all of us to pay tribute to our beloved dads. We hope that all of us can give their families’ ultimate ‘Idol Dads’ the coolest gift they could ever give — their precious time!” San Agustin continued.

'Kahit Ano for Dad'

Also launched was SM Supermalls’ latest Father’s Day digital video. It pays tribute to all the fathers who only want the simpler things in life as long as they’re spending quality time with their families. 

The video features the feel-good story of a family who chose to spend Father’s Day according to the dad’s preference, which is "kahit ano" (anything). 

“Because no matter how tough and low key they seem to be, our idol dads deserve a special day too at the comfort of their favorite SM malls,” San Agustin concluded.

What’s in store this June

Until June 24, SM Supermalls invites everyone to enjoy different dad-ventures on DAD’S DAY AT SM 2018 with a host of awesome and fun-filled activities, deals and treats in 70 SM malls nationwide.

#AweSM DADventures at SM include "Extreme Wheels" display of pimped-up cars and souped-up bikes; "DADlicious Dining Deals," such as upsized meals, dining promos, and meal combos at participating restaurants; and "Tech For Dads" that teaches interested fathers how to pilot a drone or remote-controlled gadgets at the drone demo or RC exhibition in select SM malls.

Furthermore, dads and their families can cop exciting promos that laud the number 60 in celebration of SM’s 60 #AweSM years. From June 22 to 24, dads can indulge in men’s fashion finds such as pay 60 percent off, pay only P60, pay P60 less, or pay only 60 percent.

Meanwhile, digital fans of SM can get a chance to win P5,000 SM gift certificates simply visiting www.smsupermalls.com and playing the #IdolDADS Photo App Promo.

 

For exclusive news about SM Supermalls, visit www.smsupermalls.com or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.

FATHER'S DAY SM
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