OshKosh B’gosh Philippines turns 27

MANILA, Philippines - Last Nov. 15, Cinderella’s Glorietta store was transformed into a colorful carnival of magic and style, as OshKosh B’gosh celebrated its 27th anniversary with guests and regular customers — but it was the kids who were the life of the party! Fashionable tots struck the most adorable poses on a kiddie stage, dressed in cute and casual OshKosh B’gosh ensembles, as their parents watched with pride and nostalgia.

OshKosh B’gosh has long been cherished for connecting generations of families through its timeless designs and honest quality. The brand’s catalogue constantly transcends tangible threads, with an enduring sentimentality generated by the life every garment lives through — whether it’s everyday playwear or special-occasion dresses. And as Filipinos have an unrelenting passion for celebrating style and family, both major values of the OshKosh B’gosh brand, the 27th bash was not just a celebration, but also proof of the trust Filipinos have in the brand’s blend of craftsmanship and genuine expression of childhood.

At the anniversary party decorated with polka balloons, the kids also got to enjoy a magic show and tasty cupcakes in vibrant red, yellow, and blue. And like a precursor to Halloween, treats and freebies were also given out to the eager tots, as well as the parents, who were surely OshKosh B’gosh kids themselves. This generation-transcending character surely sets up OshKosh B’gosh to remain a closet staple even when it becomes as old as our grandparents’ grandparents.

Cinderella is the exclusive distributor of OshKosh B’gosh Philippines. OshKosh B’gosh is available at all Cinderella and leading department stores.

Like Cinderella on Facebook: Cinderella.ph and follow on Twitter: @cinderella_ph.