Patrice Ramos-Diaz is Viseversa's new creative director

MANILA, Philippines - A synergy of femininity, power and confidence ideal for the modern woman is the look for the new Viseversa as it launches its Holiday 2010 collection with a new creative director Patrice Ramos-Diaz.

Viseversa has established itself as the trusted brand of the working woman over the past two decades.

As one of today’s renowned female fashion designers, Patrice is a perfect match for the Viseversa woman who is fashionable, sophisticated, and career-oriented. Patrice says, “This is a pivotal period in my designing career as I embark on a new creative mission — to design everyday work clothes for the modern woman. It is something I can relate to since I consider myself career driven and live a complex life that is basically hinged on the art of juggling time with family, friends, work, and social activities, among others.”

With the launch of its holiday collection, Viseversa continues to be every woman’s fashion ally and supporter as they climb the corporate ladder and evolve into successful individuals who are intelligent, confident, and fashionable.

Visit www.viseversa.com.ph for branch listing and for all the latest from the brand.