Big Apple Express Spa marks 20 years

MANILA, Philippines — Big Apple Express Spa marked a rare milestone on Oct. 18, 2025: 20 years of continuous growth as the Philippines’ leading express spa franchise. The anniversary gathering of wellness partners, franchisees and staff underscored one truth – the company’s success belongs to the people who believed in the vision and built it together.

Since 2005, Big Apple has shown that an express spa franchise can thrive long-term when it’s grounded in accessible pricing, consistent service and genuine care for both customers and staff.

A business model powered by people

The Emerald Awards honored franchisees with over a decade of partnership and employees who have practically grown with the brand. “You can have the best business model on paper, but it means nothing without great people,” said founder and CEO Karlo Benjamin Nisce. “Our partners invested belief, and our therapists deliver the care that keeps customers coming back.”

Why the franchise model works

For entrepreneurs exploring massage or spa franchise opportunities, Big Apple’s longevity offers valuable lessons. Its strengths – affordable pricing, an efficient express format, low operating costs and a well-honed support system – have been reinforced over two decades.

“We’re not just selling a business opportunity; we’re building long-term relationships,” said franchise director Victor Fernando.

Looking ahead

As it enters its third decade, Big Apple Express Spa plans to modernize spa protocols, expand support systems, and roll out new services that match evolving wellness trends.

“The next 20 years will be about innovating while staying true to who we are,” Nisce said.