Acer brings first PC phone to Philippines

MANILA, Philippines – Taiwan-based technology giant Acer has brought its latest flagship product, the world’s first personal computer phone, to the Philippines aimed at providing a new kind of platform and improved productivity for local consumers.

The Liquid Jade Primo, the first PC phone, has a Windows 10 operating system and brings productivity to the next level with a Continuum compatible smartphone that doubles as a PC.

In an earlier interview with The STAR, Acer chief executive officer Jason Chen said he is confident the first PC phone would be warmly received in the Philippine market as the company continues to bank  on user excitement and innovation.

“Excitement will become either hype then disappear or it becomes useful, create an ecosystem and then become a true business or industry segment,” he said.

Acer targets commercial users, business travelers and millennials who want the convenience of carrying a single device but with the components of the normal computer set-up.

“This 2016, we are centered on innovation and optimal and real end-goal solution. We want to come up with something that people will feel great but the most important thing is we want to enhance everything so consumers will enjoy the content,” Chen said.

The Liquid Jade Primo, which would retail at P28,990, has an AMOLED 5.5-inch full high-definition display, 21-megapixel main and eight-megapixel front cameras, and zero air gap technology for better visual experience.

It has an ultra-tough gorilla glass that strengthens the phone’s structure and protects displays and a storage memory of 32 gigabytes, expandable up to 128 gigabytes.

Acer also boasts of its advanced cooling system consisting of metal piping that dissipates heat more effectively and BitLocker technology that allows for full encryption of all user data stored internally, protecting the device from offline hardware-level attacks.

It also comes with a suite of accessories comprised of a dock, keyboard and wireless mouse, and can be connected to any screen and charge high definition multimedia interface (HDMI) output.

In the local market, Acer has maintained its No. 1 position in the notebook computer category for 10 consecutive years.  It accounts for a 30 percent share of the Philippine computer industry.

Acer entered the Philippine market in 2003.