UK coffee chain seeks Phl partner
Louella Desiderio (The Philippine Star) - July 18, 2014 - 12:00am

MANILA, Philippines - British coffee chain Costa Coffee is looking for a local partner as it aims to expand into the Philippine market.       

Costa Coffee international operations manager for Southeast Asia and  India Matt Kenley told reporters on the sidelines of the Franchise    Asia Philippines 2014 International Conference yesterday, the firm  is looking for a local partner to set up coffee shops here.       

The firm is hopeful that it could enter into an agreement with a local  partner within the year.       

“We will be looking at growing to 70 to 80 outlets in five years,” Kenley said.       

The coffee chain is interested in entering the Philippine market, citing the country’s strong economic growth and rising consumption    spending.       

“We’ve seen a real shift in the last five years. (There is) more    consumer spending, a whole coffee shop market and just general going  out. Going to a coffee shop is a lifestyle,” Kenley said.       

“Of course, the Philippines is a market where American brands have done well,” he added.       

Costa Coffee, which buys coffee from all over the world, is also looking to source coffee from the Philippines.       

“We will roast it our way,” Kenley said.       

The coffee chain’s plan to enter the Philippines is in line with its    aim to expand in Southeast Asia.       

“We believe Southeast Asia holds potential because of its scale and  strong coffee out of home consumption. It is the right time for the  discerning coffee lover to have more choice,” Kenley said.       

The firm is already present in countries in the region such as Thailand, Cambodia and Singapore.       

Established in 1971, Costa Coffee which started as a wholesale coffee business is the second largest coffee chain in the world with 3,000 outlets in 31 countries.       

 

ASIA ASIA PHILIPPINES CAMBODIA AND SINGAPORE COFFEE COSTA COFFEE INDIA MATT KENLEY INTERNATIONAL CONFERENCE KENLEY SOUTHEAST ASIA
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