Miming and Friends reaches 100,000 YouTube subscribers

MANILA, Philippines — Miming and Friends, the homegrown animated YouTube series that instructs Filipino children and families about the environment, has reached a major milestone: 100,000 subscribers—earning the channel eligibility for YouTube’s Silver Play Button.

Created by Filipino creatives Ramon and Meryll del Prado of Dumaguete in 2020, Miming and Friends uses adorable characters, storytelling and original songwriting to make complex environmental topics simple and engaging.

Through human-made animation grounded in Filipino culture, language and values, the titular character Miming, is a cat-fish whose world helps viewers understand issues such as waste segregation, plastic recycling, composting and greenhouse gas emissions. A five-part series on sustainability was launched in 2022 by the channel together with partners Mondelez International in the Philippines and ocean advocacy group Save Philippine Seas (SPS).

A new way to talk about sustainability

In a world where sustainability messages are often technical or not relatable, Miming and Friends represents an innovation in sustainability communications:

• Kid-first storytelling instead of jargon

• Short, accessible digital content instead of long lectures

• Behavior-based characters that model real actions families can take at home

“Miming and Friends shows that learning about the environment doesn’t have to be scary or complicated,” said Caitlin Punzalan, Mondelez International’s corporate and government affairs lead. “By placing sustainability in the hands of children—through fun, Filipino storytelling—we help build habits that last across generations.”

Mondelez International: Partnering to help inspire action

The success of Miming and Friends is powered in part by its partnership with snacks company Mondelez International, whose commitment to #SustainableSnacking includes supporting efforts to build awareness around proper plastic waste management and waste diversion.

Through this collaboration, Mondelez International helped produce a dedicated five-episode series centered on environmental awareness—ensuring that key messages on responsible consumption and waste management are delivered clearly, responsibly and creatively.

“Miming and Friends allows us to support conversations about plastics, waste and climate in a way that feels empowering and relevant to Filipino families,” added Punzalan.

Save Philippine Seas: Ensuring science meets storytelling

The project is also made stronger through the involvement of SPS, a leading marine conservation organization. SPS ensures that every episode is grounded in science, local realities, and meaningful environmental action.

“Animation is powerful—kids listen, parents learn alongside them,” said Anna Oposa, executive director and chief mermaid of SPS. “By bringing science into storytelling, we help more families understand why waste segregation matters, how plastics affect oceans, and what they can do in their communities.”

The creators’ message

For creators Ramon and Meryll del Prado, the milestone is deeply personal.

“We feel incredibly privileged to share our stories, our creativity and our passion with Filipino families,” said the tandem. “Miming and Friends was created from our desire for a Filipino original animation, our concern for the environment, and our hope that Filipino children grow up caring for our planet and our culture. Knowing that so many families are learning and enjoying the channel with us is truly humbling.”

From small beginnings to national impact

Since the miniseries collaboration with Mondelez International, the channel has grown steadily—from modest early viewership to over 100,000+ subscribers, hundreds of thousands of cumulative views and a growing base of families, teachers, NGOs and schools using the videos as learning tools, including the Department of Environment and Natural Resources on their Facebook page.

With its continued momentum, Miming and Friends plans to release more short-form educational content, tackle more local environmental topics, and reach even more children across the Philippines.

Watch the first 4 episodes of the sustainability series through this link: (108) Miming and Friends - YouTube

Editor’s Note: This press release is sponsored by Mondelez International. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.