Samsung sets the gold standard in mobile experience

MANILA, Philippines - With mobile companies having their Midas moment, when every piece of gadget they churn out turns into gold, South Korean tech powerhouse Samsung adds that gilded touch to their newest game-changer, the Galaxy S5. Unveiling in the country’s shores to coincide with the brand’s opening of its palatial Experience Store at the 4th level of SM Megamall, Samsung Philippines certainly did not skimp out on the royal treatment.

There was overflowing bubbly and hors d’oeuvres to set the tone for the launch. “Our mission at Samsung is to inspire the world and shape the future with transformative ideas and cutting-edge technologies. One way to do that is to let our Filipino consumers get immersed in Samsung’s many innovations in our Samsung Experience Stores,” explains Chung Lyong Lee, managing director of Samsung Electronics Philippines Corporation. “Today we welcome a momentous milestone for Samsung as we open the doors to the largest Samsung Experience Store here in SM Megamall. Here, the customers can experience products that are designed to make their everyday lives a lot easier,” Lee adds.

With a total area of 317 sqm. decked out with all of the brand’s latest smart phones, tablets, and mobile accessories on tactile display, the Samsung Experience Store at SM Megamall lets its consumers try out for themselves the different features and capabilities of each groundbreaking Samsung product and how they generally fit the different lifestyles of the Filipino.

From fast connectivity capabilities to crystal-clear photo captures, Samsung has struck gold in capitalizing on the country’s repute as the social media capital of the world, while its clever tactic of blurring the lines between tech necessities and lifestyle innovations, have transformed what was once an optional consumer product into a valuable, inseparable part of modern life. With products like Samsung Gear Fit, a wearable mobile contraption that not only notifies you of incoming e-mails, social media feeds, text messages, and calls, but also your heart rate, workout efficiency, and distance traversed off your personal cardio plan, the Gear Fit is an exercise in hi-tech stipulation.

Yet the scene-stealer from Samsung’s stellar display is its state-of-the-art smart phone, the Galaxy S5. “The Samsung S5 is the embodiment of the ultimate smart phone. Under its iconic design and stylish colors is a powerhouse of a combined working and vast-resistance body, optimized camera, fast network connectivity, and an ultra power-saving mode function. It can extend the battery life of the Galaxy S5 up to 12 days,” Lee explains.

Add to that its water and dust resistant make, a 5.1” Full HD Super AMOLED display, its Android Kitkat operating system, a two-gigabyte RAM built-in memory and up to 128 gigabyte external memory, and a breakneck LTE 2.5GHz Quad-core application processor, imagine where this 145-gram mobile phone can take you. An underwater selfie? No sweat. A seamless conference call? Just swipe! But above all, its perforated back case in luxurious copper gold proves to be the gilded new view in smart phone aesthetics.

Dedicated to taking its consumers to the height of mobile familiarity, the Samsung Experience Store also reserves 100 sqm. of its shop area strictly for customer service, where a lounge comfortably welcomes all consumer concerns. Its 24 sqm. training room affirms just how capable its working staff are at walking the customer through its endless array of innovative products, while the impressive Galaxy Life wall, powered by its vibrant LFD/LED wall showcases visually what the brand has in store. Bringing your kids in also proves to be a hassle-free fete. Just leave them at the Samsung Kid Zone table, where they can enjoy the latest Android gaming apps for free, while you shop around for your new gadget. Indeed, the Samsung Experience Store has the emerging mobile life covered.  

“I encourage you to go around the Experience Store, try our products, and be prepared to be delighted with the many innovations that this store has to offer,” says Lee just before he opened the golden vault that leads to the landmark store. With its opening comes the confident promise of just how Samsung can take the Filipino’s penchant for high technology to far greater heights.

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The country’s largest Samsung Experience Store is now opened at the 4th level of SM Megamall Building B, while similar stores could also be found in SM City North EDSA and SM Aura.