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Song Kang is the new face of Filipino fashion brand |

Fashion and Beauty

Song Kang is the new face of Filipino fashion brand

Anna Martelino - The Philippine Star
Song Kang is the new face of Filipino fashion brand
Song Kang in his signature dreamy-casual getup.
Photo release

MANILA, Philippines — Ring in the “love alarm”!

Top fashion brand Penshoppe announced last February 18 that "Forecasting Love and Weather" actor Song Kang is joining its roster of world-renowned endorsers. Starring in his first campaign for the Filipino-grown brand, Song Kang sports Penshoppe’s newest Retro Pop collection — a line of retro-themed classic pieces perfect for the everyday summer-living lifestyle.

On why Song Kang is the perfect ambassador, The Penshoppe Group’s vice president for brand management Jeff Bascon says, “Song Kang’s charismatic energy complements the brand's personality. Song Kang is a great addition... and we are excited for fans to see more of him through our campaigns in the coming days.”

In an exclusive interview with the brand, Song Kang reveals that working with the brand has been “a unique and enjoyable experience.” He says, “I was able to try on various styles that I like and introduce them to my Filipino fans. I hope that this will be an opportunity for many people to find joy in fashion while trying new styles with me...”

As an enthusiast for casual styles, his new role as an ambassador of the brand — the go-to brand for elevated everyday and youthful fashion — was an undeniably perfect fit.

“My personal style is quite casual,” Song Kang explains. “Rather than dressing up, I prefer a more comfortable and trendy style.  I’ve always been quite interested in fashion, so I try to be attentive to new trends, which I think (the brand) can help me with.”

As to what he’s anticipating the most in his journey as the brand’s new ambassador, he says he is excited to be exposed to and experience Filipino culture through the brand’s collection of styles.


Song Kang in a colorblock hoodie and jogger pants 


“I’m looking forward to experiencing the culture and style (that is different) from Korean fashion brands,” the brand ambassador enthused. “There is also the excitement of being able to try on similar yet new styles.”

Song Kang is hoping to visit the Philippines as soon as all is well, but for now, he’s making do with a heartfelt greeting and a lot of love to give to his Filipino fans:  “I’m so grateful for all the love and support that my work has received all the way from the Philippines. Your supportive messages mean so much to me. Please look forward to my future work, including my new role as Penshoppe’s endorser! I hope everyone stays healthy and happy this year.”

Song Kang joins the brand's roster of international ambassadors, which includes Blackpink’s Lisa, Astro’s Cha Eun-woo, actor Nam Joo-Hyuk, former 2NE1 member Sandara Park, and top models Gigi Hadid and Kendall Jenner, among others. He rose to hallyu fame after starring in the hit K-drama series Love Alarm, Nevertheless, and Navillera. He currently plays the role of Lee Si-woo, the lead in the ongoing Netflix series "Forecasting Love and Weather."


Nevertheless, it’s one fine day: Song Kang’s secret to a good and stylish day is this One Fine Day Pullover with Front and Back Print from the brand's Retro Pop Collection.

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