Everything printed and graphic at Prada

MANILA, Philippines - This is how Prada presented its spring-summer 2014 collection. Visitors experience a menacing paradise. Models weave in front of a small abstract town that invades the show space, on the background of a flat painted blue sky.

Modern murals are painted on the town facades: they represent a collection of abstract and graphic motives that shape the overall menacing atmosphere, mixing tropical elements with unexpected contrasting details. Murals complement and interact with the collection as models proceed in front of the set.

The whole intervention achieves a radical transformation of the existing space through simple construction and mural techniques.

In the Philippines, Prada is exclusively distributed by Stores Specialists, Inc. (SSI).  Prada is available at Greenbelt 4, Ayala Center, Makati.