P&G and SM encourage consumers to buy ‘big’ and save
MANILA, Philippines - Shoppers at the newly opened SM Center Angono were treated to an afternoon of games, great deals and entertainment during the launch of “‘Wag Kang Titingi-tingi, Buy Big,” a campaign of Procter & Gamble (P&G) Philippines and SM that educates consumers that buying bigger-sized household products provides big savings in the long run.
“P&G wants to educate consumers on the advantage of buying bigger packs of top household brands because it will bring them bigger savings,” said Barbra Barracoso, P&G team leader for SM. “We are very happy to have found a partner in SM, which is known for its strong commitment to giving Filipino consumers the best value for their money.”
The initiative encouraged consumers to buy big packs of P&G products such as Ariel, Tide, Downy, Safeguard and Joy to enjoy huge savings. Great deals were offered on-site with “Buy 1, Get 1 at 25 percent discount” offers on bags of Ariel and Tide. The event also included a virtual game powered by mobile sensors, where shoppers needed to collect at least 20 big packs of P&G products on-screen.
Hosted by radio jock Justin Quirino and beauty queen Samantha Purvor, the launch also included entertainment by Myx Dancers, Higantes cultural performers and G-Force. TV personality and working mom Ruffa Gutierrez also graced the event and dished out tips on smart shopping.
“It’s a big deal that we go to the grocery and buy big packs once a month because if we keep going every week, it’s a waste of gasoline money and valuable time for your family because of traffic,” Gutierrez shared. “The important thing to do is to write everything down for that month, buy big and you save more.”
The “Wag Kang Titingi-tingi, Buy BIG” offer is available at SM SaveMore Market, SM Supermarket and SM Hypermarket branches nationwide. To help consumers make the most of buying big packs, Ariel and Downy bags now also come with scoops to help them control their usage.
