Just the guru for you!
UPTOWN DOWNTOWN - Joanne Zapanta-Andrada (The Philippine Star) - February 19, 2017 - 12:00am

YouTube is loaded with makeup instructional videos and the overwhelming amount of options that can make it difficult to choose one that will give you the  information you need to up your makeup game.

Uptown/Downtown features four of the top makeup gurus on the World Wide Web today!


Number of subscribers: Over six million

Covered topics: Makeup tutorials, product reviews, first impressions and makeup challenges.

Our favorite NikkieTutorials videos: How to get GLOWY Skin!, Vintage Glam Prom Makeup Tutorial (RuPaul inspired) and Three-minute Makeup Challenge.

NikkieTutorials is most likely the fastest-growing makeup channel on YouTube today. Bright, bubbly and oftentimes hilarious, Nikkie de Jager is a professional makeup artist who has recently released her own makeup palette in collaboration with Too Faced makeup line. Her video, The Power of Makeup!, catapulted Nikkie to Internet fame with a whopping 34 million views. Nikkie takes inspiration from various celebrities and movies, and reinterprets their look and vibe through makeup.


Number of subscribers: Over 300,000

Covered topics: Product reviews and makeup tutorials.

Our favorite Zabrena videos: Best and worst drugstore makeup 2016, Cheap drugstore makeup dupes and Best drugstore makeup for summer — sweatproof!

Florida-based Zabrena is one of two makeup gurus who are well-respected in their makeup reviews and product testing. Although Zabrena includes high-end makeup reviews in her channel, she has a wide range of videos that cover critiques on several drugstore products, many of which are available in the Philippines. This writer particularly enjoys Zabrena’s side-by-side comparisons where she uses high-end makeup on one side of her face and drugstore versions on the other side to see how similar or different the final outcome would be.


Number of subscribers: Over 2.5 million

Covered topics: Product reviews

Our favorite Tati videos: Maybelline Hot or Not beauty haul and New 24-hour foundation drugstore-OMG! Battle of the foundations.

Tati is serious about makeup products. Serious. She eschews step-by-step makeup tutorials in favor of giving her viewers a thorough description of old and new products in the market. Her critiques are divided into categories: “Hot or Not,” “WTF,” “OMG,” “First Impressions” and “Best or Worst Products by Genre.” Tati does not only review makeup but every beauty-related product under the sun such as facial masks, magnetic lashes, even eyelash staple guns!

Aly Art

Number of subscribers: Over 200,000

Covered topics: Makeup transformations, makeup technique instructional, body and fashion info and advice.

Our favorite Aly Art videos: Monica Bellucci makeup tutorial, Huge eyes — 8 tricks you never knew and Makeup do’s for hooded eyes.

Russian born Alyona is a professional singer who is a wizard in makeup transformations. She would give Paolo Ballesteros a run for his money. She gives her viewers step-by-step instructions on how to look like a wide range of celebrities such as Keira Knightley, Perrie Edwards, Kim Kardashian, Angelina Jolie and many more.

Aly is very thorough in her explanations. Her features on the various face and body types are very well-researched. Aly even goes as far as educating her subscribers on the history of makeup by featuring videos chronicling the changes in looks and products through the decades. This writer appreciates Alyona’s thoughtful and scholarly approach in explaining each topic.

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