Summer 2022: 3 key beauty trends to watch out for
MANILA, Philippines — Beauty may be in the eye of the beholder, but as our new normal continues to collectively influence our daily needs, values and priorities, we see a few key trends rising above the rest.
The past two years have altered the way we approach beauty - adopting more easygoing and holistic routines and putting more premium on skin as evident in buzzwords such as “skinimalism” and self-care dominating our socials.
E-commerce site Shopee took a deep dive into the latest craze in the local beauty industry and rounded up three trends Filipino beauty consumers are currently buying into.
Going green
The onset of the pandemic has given rise to more plastic consumption and waste. But alongside this, demands for sustainability also skyrocketed as consumers seek out products that offer ways to offset their environmental impact.
Trusted health and wellness partner Watsons Philippines continues to do good for the planet, the community, its customers and employees by presenting more sustainability options and programs that will help save the environment. Since working in partnership with Operation Smile eight years ago up to the present, Watsons has helped transform the lives of 2,036 children through cleft surgeries.
Watsons has also made available almost 1,200 Sustainable Choices products and continues to add more for consumers so they have better and more environment-friendly options. Watsons stores have made a collective effort to be more conscious about energy consumption and this has helped reduce energy intensity by 17 percent from 2015.
In collaboration with Plastic Bank, Watsons has been able to recycle 833,000 plastic bottles last 2021. For 2022, Watsons held its first "Do Good For Earth, Sa Watsons Ako" webinar with “Smart Waste Management Towards A Sustainable Future,” where two resource persons shared valuable insights on how waste management and recycling affects global warming and climate change.
Commissioner Crispian Lao, Chair of the National Solid Waste Management Commission, and David Katz, President and Chief Executive Officer of Plastic Bank, talked about global warming and the benefits of recycling. The webinar, moderated by environment advocate Anna Oposa of Save Philippine Seas, tackled important topics such as how people can contribute in environment conservation through 3Rs (Reuse, Recycle, Refill), the relationship of solid waste management and climate change, the impact of recycling on the environment, economy and community and future activities to be conducted jointly by Plastic Bank and Watsons Philippines.
Lao is a strong advocate for the environment through proper waste management. During the webinar, he talked about the country’s Solid Waste Management programs and its practical aspects, such as what household items can be recycled. Plastic Bank’s David Katz discussed what social plastic can do to help impoverished communities gain access to necessities such as food and water.
“The partnership with Watsons is an opportunity for the world to bear witness to great change, to witness great organizations that truly are standing on the right side of history. It takes the bold and the authentic to do something that hasn't been done before and we know that in partnership with Watsons, the world is going to witness the change in the communities and the lives of our collectors,” he said.
“We rely on fossil fuels that give gas, heat and oil but they are exactly what bring about global warming and all these extreme weather occurrences. What are the Do Good acts we can do? One of these is to always choose sustainability in our health, wellness and beauty products. For Sustainable Choices, Sa Watsons Ako,” said Viki Encarnacion, Watsons Philippines PR and Sustainability Director.
Exclusively distributed by Watsons, Nanny Rose, a local brand committed to formulating nature-powered personal care products since 2010, boasts of its signature range of products with toxin-free, cruelty-free and effective formulations. Nanny Rose provides Filipinas with natural solutions that are highly-effective, easy to purchase, and friendly on the pocket, too.
Nanny Rose Gugo & Lawat Anti-Hair Fall Shampoo combines natural ingredients and restorative plant-based actives for visible fullness and long-term hair health benefits. It is formulated with a potent mix of Gugo, Lawat, Lagundi and Malunggay plant extracts to revitalize hair follicles, while extra nourishing plant oils such as Virgin Coconut Oil, Sunflower Oil and Soya Bean Oil lock in moisture and shine. This shampoo is lightly scented with refreshing Lemongrass and Grapefruit essential oils for elevating your daily haircare experience.
Moreover, the Gugo & Lawat Anti-Hair Fall Conditioner uses plant-based active ingredients for daily nourishment, helping to reduce hair fall. Enriched with Gugo, Lawat with anti-aging, anti-oxidant, and anti-bacterial properties, Lagundi, Malunggay and Calamansi plant extracts to rejuvenate hair follicles, and Cocoa Butter, Virgin Coconut and Soya Bean plant oils to treat locks with a healthy boost of hydration and softness. Ideal for all hair types.
Back to basics
As most of us continue to juggle both our personal and professional lives at home, consumers are embracing a more streamlined beauty routine. The key is using fewer, but harder-working items that are quick, effortless and championing uncomplicated beauty.
Cetaphil Gentle Skin Cleanser has remained a beauty staple since its invention in 1947 for many reasons. The combination of universality, scientific backing, and top-quality ingredients make it a gentle but effective skin cleansing. But as science progresses, even classics need an update — and Cetaphil Gentle Cleanser is getting one after 75 years.
The science-backed formula now includes Niacinamide (Vitamin B3) to help strengthen the skin barrier, improve tone and soothe skin, as well as Panthenol (Vitamin B5) to help increase skin’s hydration while decreasing overall water loss for a more supple appearance. It also has Glycerin, which draws water into skin to increase and maintain hydration levels. These new ingredients address skin issues like dryness, irritation, roughness, tightness and weakened skin barrier — with the same gentle effectiveness that has made the brand popular since the ‘40s.
Level up your facial care with Hada Labo's best-selling face lotions. Hada Labo is Japan's number one facial lotion and has been selling out a bottle every five seconds, amassing a cult following across the globe.
Currently, there are two types of face lotions in the Philippines: Goku Jyun Hydrating Lotion and Shiro Jyun Premium Whitening Lotion.
The Goku Jyun Hydrating Lotion, touted as Japan's number one face lotion and Hada Labo’s star product, is infused with four types of Hyaluronic Acid to fully hydrate skin from the surface to inner skin layers, locking moisture in. It is also formulated with Japan's High Performance Penetrating and Deep Moisturizing Technology to get that significantly soft, smooth, and supple skin and to prepare it for enhanced absorption of other skincare products. It promises to intensely hydrate and moisturize the skin.
The Shiro Jyun Premium Whitening Lotion contains Tranexamic Acid that effectively helps fight dark spots, rebalance skin tone, and restore skin radiance. It also contains Vitamin C and E to soothe and relieve discomfort after sun exposure. The lotion also got Hyaluronic Acid that prevents moisture loss and Nano Hyaluronic Acid that provides moisture deep down into the inner skin layers.
Face masks have become an essential everyday item, protecting us from germs and viruses. They can also cause some problems like maskne, pressure marks, and mask mouth, and chapped lips. Dry lips aren’t a serious health concern as they can heal on their own, but here’s the thing: broken skin increases the risk of infection.
Mentholatum LipCare’s LipCare Therapy Lip Balm contains SPF15 to protect lips against harmful UV rays, while the LipCare Therapy Lip Gel can be used for faster repair and relief from dry, chapped, or cracked lips. They are made with superior moisture retention formulation. Mentholatum LipCare also offers Lip Pure products, which are made with 100% food grade ingredients including natural beeswax that provides mild hydration for the lips’ delicate skin.
Lip Pure Botanical Oils contains six types of natural oil ingredients such as shea butter, olive oil, macadamia nut oil, meadowfoam seed oil, jojoba oil, and almond oil to deeply moisturize and protect the lips. And there’s Lip Pure Fragrance Free that has powerful antioxidants from Brazilian berries, grapeseed oil, and soy for youthful-looking lips. It also contains royal jelly extract and manuka honey—which are sourced from grasslands, pastures, and forests of New Zealand—to lock in moisture and provide long-lasting hydration.
The lip brand also offers a special product for men, LipCare Men's Cool Aqua that provides instant cooling sensation and relief of dry and chapped lips. Aside from menthol for cool and refreshing sensation, it also contains vitamin E, aloe extract and macadamia ternifolia seed oil for long lasting moisturization as well as SPF15 for UV protection. Check out Mentholatum Lipcare at selected Watsons branches nationwide.
‘Skintellectual’ solutions
With the wealth of knowledge on skincare and wellness available online, consumers are now keener on the active ingredients and benefits offered by products.
While we can’t really avoid the sun or stop using our gadgets, we can give our skin a protective barrier and prevent damage by religiously wearing the right sunscreen every single day.
Japanese brand Sunplay offers Skin Aqua, which includes products that can help us up our sunscreen game by combining skin-friendly ingredients into their formula.
The UV Watery Essence offers UVA/UVB protection with SPF50, and enriched with hyaluronic acid, sunflower seed oil, and rosemary leaf extract to hydrate and moisturize skin and prevent moisture loss from daily sun exposure. It has an ultralight liquid formula that spreads easily and absorbs quickly for a lightweight non-greasy feel.
On the other hand, the UV Watery Gel with UVA/UVB with SPF50 protection has hyaluronic acid and nine other moisturizing ingredients in a hydrating gel, which absorbs quickly into skin for a water-light weightless feel. Both sunscreens also have vitamin C to fight dark spots for visibly fair and radiant skin.
The third formulation is Sarafit Tinted Base. It has the same UVA/UVB rays with SPF50 protection, plus it offers blue light protection. It’s in natural light shade that helps brighten skin complexion and even out skin tone. It also contains concealer powder to help makeup products adhere better to the skin. This sunscreen also has a sheer finish that glides on easily and absorbs quickly for an invisible weightless feel. It’s also sweat-resistant and has quick dry formula, allowing sweat to easily evaporate so skin won’t feel sticky throughout the day.
Likewise, you can never have enough facial serums. They're giving some ultra feel good on the skin with their gentle formulations. Kemans, a homegrown skincare and personal care brand, is introducing its new line of face serums with dermatologically tested, paraben-free, and fragrance-free formulas. Unlike other facial serums which contain strong ingredients too harsh on the skin, Kemans Vitamin C Brightening and Regenerating Facial Serum uses a cocktail of Vitamin C and plant extracts such as aloe vera extract, mallow extract, and peppermint extract that are gentle on skin and which are all proven to promote healthy, bright, even toned and glowing skin. Retinol Skin Reniew Facial Serum helps reduce wrinkles and fine lines, while Niacinamide Blemish Blur Facial Serum clears blemishes and soothes acne-prone skin.
Meanwhile, different hair types come with different hair care needs and routines. There is no denying that our hair is often affected given the climate we live in. If yours gets frizzy the more humid the day gets, Pantene's Keratin Smooth 3-Minute Miracle Conditioner is the right choice for you, with its Pro-Vitamin B5 and keratin strengtheners that provide your hair with essential nutrients to kiss away frizziness for smooth, "lagkit-free" hair.
To keep your hair free from further damage, Pantene's Collagen Repair 3-Minute Miracle Conditioner is for you. Equipped with Pro-Vitamin B5 formula and collagen, this conditioner helps protect your hair follicles and strengthens your hair in the process. If your main hair issue is breakage, the Biotin Strength 3-Minute Miracle Conditioner is for you. Similar to the previous variations, Biotin Strength also comes with Pro-Vitamin B5 formula, while accompanied by Biotin or Vitamin B7 for ample nutrients your hair needs to toughen it up. Besides long-lasting hair strength, it is also able to restore hair shine, perfect in giving you the confidence to go about your day.
According to Martin Yu, Shopee Philippines Director, the latest data from data analysts NielsenIQ and Euromonitor International showed that products for self-care and nurturing will continue to dominate the beauty industry this year due to the pandemic.
To celebrate its 3.15 Consumer Day, its first mega sale of the year, Shopee is offering discounts and deals such free shipping and cashback vouchers by using ShopeePay, which is also useful in paying over 60 billers to receive up to 100% cashback. As an additional treat, users can win P100,000 when they send money to any bank or to any app user. New users can get free P100 on their first-ever transfer (promo runs until March 17).
Users should tune in to the 3.15 Consumer Day TV Special this March 15, 5 to 6:30 p.m. on GMA-7 and Shopee Live. During the special, viewers have a chance to win over P8 million worth of prizes, ranging from cash, motorcycles, and a brand-new car. In addition to that, they can watch the most sought-after celebrities such as Marian Rivera, Dingdong Dantes, Pia Wurtzbach, Carla Abellana, Xian Lim, Andrea Torres, Glaiza De Castro, and many more. While you’re still waiting for the TV Special, you can enjoy free shipping with P0 minimum spend, P1 deals, and 10% off this 3.15 Consumer Day daily.
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