Goodyear launches quietest tire ever

MANILA, Philippines - It’s called the new Eagle EfficientGrip and it is Goodyear’s quietest, most comfortable tire ever. The leading tire company’s latest innovation is engineered with advanced “Quiet Tred” technology to minimize road noise and help deliver a silky smooth ride, without compromising safety and long tire life.

Designed for luxury car drivers who are looking to escape the hustle and bustle of the urban environment, the new Goodyear Eagle EfficientGrip can help make the journey more quiet and smooth.

“Luxury car owners in Asia want to enjoy their drive on the road. Whether navigating the busy streets during the week or taking long drives over the weekend, these discerning drivers are after an indulgent experience without compromising on safety,” said Gerry Alava, Managing Director for Goodyear Philippines. “A premium car deserves a premium tire, and the new Goodyear Eagle EfficientGrip is engineered with cutting-edge tire technology to minimize noise, facilitate a silky smooth ride and provide rock-solid vehicle stability. Now, driving on the road can be a constant source of pleasure and relaxation,” he added.

Goodyear’s internal tests show that Eagle EfficientGrip is the company’s quietest tire ever. The noise tests were conducted on size 205/55R16 tires by the company’s GIC Product Performance Department in Thailand.

A closed shoulder design helps to reduce both tire wear and the audible radiated noise from both inside and outside the car. A balanced block distribution facilitates smoother tread block entering into the ground for lower impact noise. The perpendicular edge blading gradually reduces the block stiffness, lowering the block vibrations and further reducing radiated noise.

Goodyear Eagle EfficientGrip is built with an active vibration-dampening carcass. A stiff base under the tread and an absorbing rubber gum strip soaks up the tire vibrations, reducing impact of road irregularities.

Designed for maximum control in year-round driving conditions and reduced wet-braking distances, Goodyear Eagle EfficientGrip delivers rock-solid vehicle stability. A high number of biting edges grip the road surface for greater traction. The tire is built with the maximum ratio of blading in the contact patch to achieve safer cornering and maximum grip in all driving conditions.

Based on external tests on wet-braking performance, Goodyear Eagle EfficientGrip also outperforms a leading competitor in its class. This wet-braking test was conducted by TUV SUD Automotive Gmbh in Mireval, on size 205/55R16 on low-friction wet asphalt, and showed that Goodyear Eagle EfficientGrip provided reduced wet-braking distances of up to 1.7 meters versus a leading competitor.

Goodyear Eagle EfficientGrip is composed of a high loaded silica blend which reduces friction between rubber molecules resulting in lower rolling resistance. The stiff base under the tread prevents road induced block movements thereby reducing the overall tire vibration. This results in a measurable reduction n the consumption of fuel.

“With over 110 years of innovation and leadership in tire technology, Goodyear’s introduction of Eagle EfficientGrip in the Asian market promises to deliver on consumer expectations in this premium segment with our quietest tire ever,” concluded Alava.

The Goodyear Eagle EfficientGrip Tire has already won several awards in China. It has been named “Comfort Tire of the Year by Motor Trend, “Quietest Passenger Tire of the Year” by Auto News, “Comfort Tire of the Year” by China Automotive News, “Comfort Tire of the Year” by Xcar website and “Highly Recommended Product” again by Auto magazine.

The tire is available in 17 sizes in 45-65 series, 15-17 inch rims with V, W and Y speed ratings. For more on Goodyear Eagle EfficientGrip tires, log on to www.goodyear.com.ph or call 8884737 (88-TIRES).