Business As Usual

The year that was: Navigating the Philippine property market

Andrea Marie T. Ulep - The Philippine Star
The year that was: Navigating the Philippine property market
The author is president of independent midmarket real estate developer DataLand Inc. (DLI).

The year 2022 has proven yet again that the Philippine property market has remained resilient and is growing stronger. The real estate industry remains to be one of the most stable driving forces behind our economy.

It is truly amazing to witness how we have adapted and shifted our priorities, and even our way of life. Our relationships, time and health have become the forefront of our concerns. The new normal has made us reflect on our future lives.

We have learned new and better ways of making our lives safer, more comfortable and more efficient.  These challenges brought out the creative and innovative ability of the Filipinos to find extraordinary solutions to seemingly insurmountable problems.  This made us all more resourceful, productive and resilient.

Our journey at DataLand Inc. (DLI) has been challenging and we have encountered our share of the crisis that everyone experienced. This is the very reason why our ten-year milestone in the industry this year is momentous. The story of our survival and success makes this anniversary sweeter and will definitely be ingrained in our hearts and minds. 

We can proudly say that we made it happen, so to speak—we earned our battle scars and our medals. This year is a time of gratitude, celebration and breaking barriers to achieve excellence.

The key learnings that have emerged from all these have now become part of DLI’s core values. They have become our pillars of strength and resilience, and we believe that these will propel us to realize our vision of creating homes, commercial spaces, offices and townships that bring out a vision of a complete lifestyle—one that upholds and fiercely protects the important things in life, which are our relationships, our security, our health and our time.

Sound fundamentals

Unwavering commitment is a mark of discipline that has enabled us to achieve operational excellence during difficult times. Implementing highly efficient and seamless processes have allowed us to fulfill our commitments despite the challenges.

At the height of the pandemic, DLI was one of the very few, if not the only developer, who continued to turnover units to its buyers. Together with our parent firm DDT Konstract Inc. (DDTKI) founded by our Chairman, Engr. Danilo D. Tamayo, we managed to keep that promise to deliver.

The DDT Group of Companies and its subsidiaries—DLI, DDTKI and Whiteport Inc. (WPI) has remained relevant and unfazed by external impediments. In my earlier years in WPI and now with DLI, we have always made sure that we live true to our corporate values and continue to be disciplined in executing our plans and implementing our processes. This has kept us efficient, effective and reliable throughout the years. Our focus has always been to find better ways and solutions to overcome any obstacles that we are faced.

Eventually, all our efforts paid off and WPI has proudly become a triple-A contractor by its own merit and has now become one of the most sought-after fit-out and full-service construction companies. DLI has become an integral component in helping our group to continue to grow and create more opportunities. It is such synergy with our parent company DDTKI that is key to our continued success to this day. 

Strong Foundation of Partnerships

Having a quadruple-A contractor like DDT Konstract Inc. as our partner has given us the edge to continuously and consistently offer only the best and highest quality products and services to our existing as well as future homeowners and clients, giving them utmost value for their investment.

The DDT Group of Companies has given us the needed technical and management experience and expertise in navigating our business in the ever-changing and evolving real estate industry. 

Organizational spirit and “malasakit”

DLI has always embodied a well-defined entrepreneurial drive and deep-rooted values that our family has always been guided with. Our values of faith in God, sense of urgency, innovation, customer focus, social responsibility, integrity, concern for people and “malasakit” drive us on a daily basis. These values are the touchstone of everything that we do in the organization, whether at work or in terms of interpersonal development.

I believe that firm commitment to our mission is important and has kept us on track and mindful of our purpose. For us at DLI, this mission is to continuously offer relevant solutions for Filipinos and to provide developments with quality beyond the basics—Desirable location, Delightful amenities, Dedicated property management and Delivery of quality projects that ultimately results in a Deal that is the best for our buyers.

Innovation and improvement

As we continue to navigate and move into a new era of our industry, we remain optimistic of prospects ahead and confident in finding valuable opportunities for growth. We believe that the proposition of delivering value beyond expectation is relevant now more than ever. 

Change is a natural occurrence in life that we all experience, no matter what the scale.  What sets us apart is how we react towards it. Filipinos worldwide have been admired for their willingness to adapt to their environment by remaining open and ready to improve. It is this very mindset that continues to make us flourish wherever we may be and whatever situation we are faced with. We will always take lead from that and  continue to innovate how we do business in the very dynamic and ever evolving real estate industry.

Innovation and improvement are the driving force of our journey as a company and an organization. Our growth can be attributed to our passion to take care of our people and to live up to our promise to deliver the best quality developments that create communities defined by a lifestyle that is beyond expectation.

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