SSI partners with on to spur brand’s Philippines growth

MANILA, Philippines — Listed specialty retailer SSI Group Inc. is set to accelerate the next phase of growth of globally recognized premium sportswear brand On in the Philippines.

SSI has announced a partnership with On to become the brand’s wholesale and retail distributor in the country.

By overseeing On’s wholesale and retail distribution across the Philippines, SSI will strengthen and expand the brand’s presence through a curated network of retail stores and wholesale partners.

SSI will open the Philippines’ first dedicated On stores and will manage wholesale distribution through On’s strategic third-party distribution network.

“We are excited to welcome On to the SSI Group, and to partner with On as it embarks on its next phase of growth in the Philippines,” SSI president and CEO Anthony Huang said.

On, which was founded in Switzerland in 2010, has become a preferred brand among elite athletes, everyday runners and lifestyle consumers worldwide, with an expanding portfolio of running, training, outdoor, tennis and lifestyle products.

“On has established itself as one of the most innovative and desirable performance brands in the world. Its unique blend of performance-focused Swiss engineering, cutting-edge technology and contemporary design resonates strongly with today’s consumers who seek both performance and style,” Huang said.

“We look forward to strengthening the presence of this exceptional brand and are confident it will inspire a new generation of runners, athletes and active lifestyle enthusiasts,” he said.