International franchise conference puts spotlight on ASEAN

MANILA, Philippines — The Philippine Franchise Association (PFA) will hold the Franchise Asia Philippines 2026 International Conference on April 23 at the SMX Convention Center Manila.

Recognized as the country’s premier franchise event, this year’s conference gathers visionary leaders, trailblazing entrepreneurs and global industry experts under one powerful theme: “Franchising Together: ASEAN to the World.” The event is designed to inspire collaboration, unlock cross-border opportunities, and position ASEAN brands for global success.

Among the key movers of the conference are Samie Lim, considered as the Father of Philippine Franchising, his female counterpart Bing Sibal-Limjoco and Steven Tan, president of SM Supermalls.

Franchise Asia Philippines 2026 International Conference aims to empower delegates with forward-thinking strategies, meaningful connections, and practical insights to scale their businesses beyond borders. Attendees can expect a dynamic exchange of ideas from some of the most respected voices in franchising and business leadership.

Before the formal opening, participants are already engaged in Business Solution Roundtables, offering hands-on discussions with experts on improving profitability, strengthening operations and adapting to a rapidly evolving business environment.