Fruitas enters healthcare industry

MANILA, Philippines — Fruitas Holdings Inc., the listed beverage and kiosk operator, is entering the healthcare industry, consistent with its goal of encouraging a healthy lifestyle among its customers.

The company entered into an agreement to acquire 100 percent of Surehealth Multi-Specialty and Diagnostic Clinic Corp.

Fruitas president and CEO Lester Yu said the acquisition would enable the company to provide medical diagnostic services apart from the current products it offers.

“We are extremely excited to enter the healthcare industry to further encourage a healthy lifestyle among our customers,” Yu said.

Surehealth, located in Sta. Mesa, Manila, is a private medical and diagnostic clinic established in 2007 which services different companies in various sectors including airline, construction, logistics etc.

Through different partnerships with companies in these industries, airline support services, construction, and logistics industries, Surehealth offers different services including medical pre-employment, executing annual physical examinations, and performing medical laboratory tests for its clients’ workforce.

Under the agreement, Fruitas will acquire a 100 percent stake in the company, subject to execution of definitive agreements with closing expected within two months.

“Surehealth is Fruitas’ health service provider throughout this COVID-19 pandemic. With Surehealth’s services, Fruitas has not had a single case of local transmission and had zero COVID-19 casualty since day one of the pandemic. Fruitas has also established its own quarantine and isolation facility to aid its workforce during these trying times and we were successful against the dreaded virus,” Yu said.

Fruitas has around 1,000 stores across the country and over 25 brands in its portfolio as of end-2020.

Its portfolio comprises well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, SHOU La Mien Hand-Pulled Noodles, and Sabroso Lechon.

In addition to its line-up are Fruitas dairy-based ice cream and the Soy & Bean soy product line, including Soy & Bean soy-based ice cream and Balai Pandesal. It will continue to open more community stores to make these products available to a wider market.

It targeted to open 100 community stores this year and to double the community store network to 200 in 2022.