7-Eleven pushes growth plans in Cebu, other parts of Visayas

MANILA, Philippines - World-leading convenience store chain 7-Eleven is aggressively pushing revitalized growth plans in the Visayas for the last quarter of 2015, following the overwhelming success of its provincial   franchise expansion venture in Cebu. 

According to Francis Medina, Business Development Division manager of Philippine Seven Corp. (PSC), the exclusive licensor of 7-Eleven in the country, the company is bolstering its franchise store operations in the key areas of Cebu, Iloilo, Bacolod, Dumaguete, Boracay, Capiz, Aklan and Antique.

As for the growth prospects of convenience store franchising in the Visayas, PSC shares a very positive outlook as the franchise system remains a top consideration among enterprising Cebuanos. “With the new entrants and continuous development of Cebu, both seasoned and contemporary businessmen and entrepreneurs are constantly looking for new opportunities for business. With franchising, it’s an easy way to get into business for the newbies, whereas for the veteran businessmen, it’s something that doesn’t require too much resource, so it’s faster to get into,” Medina said.

Medina added the booming economic environment and increasing number of suitable investors in the province vitally supported the convenience store system’s success, growth performance and profitability.

“7-Eleven remains the country’s undisputed dominant player in the franchise sector. We attribute the chain’s success to our partner-franchisees in the area. The convenience store’s unstoppable growth in Cebu only indicates the local partners’ strong confidence in the franchise system,” Medina said. 

Apart from the solid investor back-up, PSC also underscores the strategic and precise schedule of store openings in key locations as another factor that propelled 7-Eleven’s milestone venture in the South.

PSC counts the Cebu City proper, especially the new BPO office developments in the business districts and the nearby cities and municipalities of Metro Cebu as areas where it enjoys tremendous support.