North’s first 4DX cinema offers a new kind of cinematic thrill

MANILA, Philippines - A day at the movies is a day of escape. Seated in the dark cinemas, moviegoers allow themselves to be transported to a different world and time. For a few precious hours, they become part of something else, and enter an exciting world wildly different from their own. Whether it’s action, romance, horror or suspense, each story brings a newfound appreciation and thrill.

Elevating and making the movie experience more entertaining for audiences in the North, U.P. Town Center raises the ante with its state-of-the-art 4DX cinema.

A first to be experienced in the North, the 4DX cinema also engages your five senses with its high-tech motion seats and realistic environmental effects. The 4DXTM was developed in partnership with CJ 4DPlex, the world’s first 4D cinema company for feature films.

Each 4DXTM movie title becomes a cinematic marvel thanks to the carefully choreographed dance of movement, breeze, rain and scent. Adding more realism to the movie, bottom and back shakers, water, fog, wind, lightning, face air, bubbles and leg ticklers are used. Audiences will be amazed and each movie will assuredly become a memorable one. 

By fully engaging the audience through visual effects, sounds, motions and scents, U.P. Town Center breaks the barrier and brings the cinematic experience to a whole new level of appreciation.

Aside from the 4DX, UP Town also opened two Dolby digital theaters and a cutting edge 4DX cinema.