(From left) Luigi Pumaren, MILO sports executive; Robbie de Vera, Sports Marketing manager; Willy de Ocampo, vice president, Nestlé Philippines; Usec. Atty. Tonisito Umali, Undersecretary for Legislative Liaison Office, External Partnerships Service and School Sports at DepEd; Kevin Mauricio, consumer marketing Executive and; and Lester Castillo, sports marketing executive.
Released
MILO launches sports programs for schools, barangays nationwide
(Philstar.com) - May 2, 2018 - 4:30pm

MANILA, Philippines — MILO Philippines continues its unwavering commitment to give the Filipino youth more opportunities to get into sports with the launch of their newest sports programs.

Over the next two years, these programs aim to bring sports closer to the grassroots by engaging over one million students and 60,000 parents through the MILO Champ Camp and over 500,000 residents in 300 barangays with the Barangay MILO Liga.

“MILO is proud to kick off these two latest additions to our growing portfoilo of grassroots sports programs, which will be offered for free. It is our hope that by reaching out to different public schools and barangays around the country that more parents and kids will realize the value of sports, and ultimately build a nation of champions,” said Willy de Ocampo, vice president at Nestlé Philippines Inc.

Reinforcing sports in a child’s development

For many years, MILO has had a longstanding commitment to support educational programs by providing students access to sports and encouraging them to lead active and healthy lifestyles.

The MILO Champ Camp is a nationwide school tour that aims to spark the interest of students for sports and promote the importance of the values learned through it.

In partnership with the Department of Education, the camp will tap skilled youth coaches to teach elementary students the basics of basketball, volleyball, and football, while offering parents insightful talks on the value of getting their children into sports and the importance of giving proper nutrition and energy to start their day.

It will roll out in 300 public schools in key cities around the country, estimating participation of 500,000 students and 30,000 parents.

Bringing sports closer to communities

The Barangay MILO Liga seeks to elevate the yearly community-based tournaments during the summer break through the rehabilitation of facilities and sharing of MILO’s sports advocacy to residents of barangays across the country.

By refurbishing basketball courts and mounting events that will unite the community and encourage children to participate in dynamic game play, the program will help Filipino youth become more active, and inspire residents to become more engaged in their communities.

The program, which spans 100 barangays located as north as Baguio and as south as General Santos City for its maiden year, also aims to modernize the community’s sports facilities, transforming them into MILO Courts of Values. Improvements to be made include repainting or restoration of basketball courts and supplying brand new sports equipment.

“We envision Barangay MILO Liga to be a training ground for young athletes to pick up at least one sport, develop their skills, and hone their character as future champions. We are very thankful to the barangays who have partnered with us to rally behind this advocacy,” MILO sports executive Lester Castillo said.

The Barangay MILO Liga began mid-March and is set to culminate in their respective barangay tournament finals sometime late April to May.

“We are very honored to have this meaningful partnership with MILO in advocating sports to the youth. Both the Barangay MILO Liga and the MILO Champ Camp are admirable programs that extends values education of children outside the classroom,” shared Deped Usec. Tonisito Umali.

CHILD DEVELOPMENT MILO SPORTS
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