Columbia Sportswear Co. gets top outdoor industry awards
MANILA, Philippines - As the global company responsible for introducing revolutionary technological concepts that fit the total performance requirements of outdoor enthusiasts and professional athletes, Columbia Sportswear Company’s reputation in the active apparel and footwear industries gets a triumphant boost with its double wins at the recent Outdoor Show in Friedrichshafen, Germany.
Besting 242 entries by companies coming from 18 different countries, Columbia Sportswear Company’s two products — Ravenous trail running shoe and Mobex trail pack — earned the highly coveted Industry Awards for Innovation and Design after being chosen as winners in the apparel/helmets/shoes category and backpacks/travel luggage category, respectively. Presented by the International Forum Design, the event is considered as Europe’s most prestigious and influential award-giving body that recognizes top performers in the active footwear and outdoor accessories industries.
“These two award winners are great examples of the innovative ideas that come from drawing insights directly from consumers and focusing our product designers on the challenge of solving real problems with technologies that are easy to understand and easy to use,” says Tiffany Batungbacal, brand manager for Columbia.
Exclusively distributed locally by Primer Group of Companies, Columbia Sportswear outlets are located at: 2/F Greenbelt 5, G/F SM Cebu Northwing, Upper Ground Floor Bldg. A SM Megamall, 3/F SM The Block, 2/F SM Mall of Asia, G/F Limketkai Mall, 2/F Festival Supermall, 2/F Gateway Mall, and in all ROX, Res/Toe/Run stores. For more information visit www.columbia.com.
