#BLACKPINKLEAVEYG trends on Twitter, asking band to exit 'big 3' K-pop company

Ratziel San Juan - Philstar.com
#BLACKPINKLEAVEYG trends on Twitter, asking band to exit 'big 3' K-pop company
#BLACKPINKLEAVEYG trended on Nov. 14, 2019, asking the Korean girl group to leave the controversial K-Pop label.
Blackpink via YouTube, screengrab

MANILA, Philippines — Korean girl group Blackpink is being asked by fans to leave K-pop label YG Entertainment due to allegedly poor promotion and a series of highly-publicized controversies involving its other artists, according to tweets that used #BLACKPINKLEAVEYG which trended on Thursday.

The band – consisting of Jisoo (visual and lead vocalist), Jennie (main rapper), Rosé (main vocalist) and Lisa (main dancer and lead rapper) – on Monday became the first Korean group to reach the one billion YouTube view mark for a single music video.

Blackpink also won all three categories they were nominated for at the 2019 E! People's Choice Awards on Monday, namely Group, Concert and Music Video of 2019 for "Kill this Love."

‘Wasted potential’

Twitter users have claimed that YG Entertainment is "wasting" Blackpink's potential by only promoting them once a year since “As If It’s Your Last” in 2017.

Fans said that aside from the group's studio album "Blackpink in Your Area" composed of Japanese-language versions of their Korean hit title tracks, the group has not had a full-length album since it's debut in August 2016.

Despite the group’s recent success, they have less than 20 songs in their discography excluding alternative versions of their original Korean releases.

Aside from Blackpink, YG Entertainment trained and produced popular K-pop idol groups like Big Bang, 2NE1, iKon and Winner. It was also the label of solo artist and internet sensation Psy, whose music video for “Gangnam Style” became the first-ever video of any category to reach one billion YouTube views.

YG Entertainment is part of the “big three” K-pop entertainment agencies known for their cultural and economic impact on the Korean music industry. The other two companies are SM Entertainment (label of EXO, Red Velvet, Girls’ Generation, Super Junior) and JYP Entertainment (label of Twice, GOT7, Wonder Girls, Itzy).

YG scandals

The stock price of YG on Thursday closed on the Korean Securities Dealers Automated Quotations at 24,850 South Korean Won (KRW), or roughly $21 (United States). The company’s stock price only in January was valued at 48,900 KRW or about $41, marking a 49% drop or almost half by November.

The company’s stock dips are attributed to a series of scandals that rocked South Korea involving YG Entertainment and its artists.

These include the departure of Seungri from Big Bang in March following investigations of his alleged involvement in sex trafficking and prostitution along with other male K-pop idols.

Boy band iKon’s leader B.I. also left the group in June after his attempts to purchase illegal drugs in 2016 was reported.

Former YG Entertainment head Yang Hyun Suk himself was questioned by police last week based on charges that he had tried to cover up B.I.'s drug incident by threatening a witness to modify her testimony, according to reports by Korean media.

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