Celebrated women discover softer days

MANILA, Philippines - The modern-day women are remarkable, especially the Filipino women, because they have the ability to find strength in their softness, to be tough while staying delicate, poised while being relentless in going after what they want.

Sometimes, it only takes the perfect partnership to get the job done. In a world filled with rough elements, finding the right partner to complement consumers can really make a difference. Just as how earrings are best paired with the right necklace, Kleenex found the perfect partner in cucumber extract to make tissues softer than before.

During the Celebrated Women Discover Softer Days with Kleenex event held at R Space in Makati City, Cheska Garcia-Kramer, Divine Lee, Laureen Uy, Nicole Anderson and Gretchen Ho were presented as the newest Kleenex ambassadors. The celebrities shared how Kleenex has been a big part of their daily lives.

Active lifestyle enthusiasts can learn from volleyball player Gretchen as to how real softness helps her achieve her goals. Cheska also enlightens women on how real softness helps her be a mom while attending to a hectic showbiz career.

Meanwhile, Divine and fashion bloggers Laureen and Nicole talk about how real softness gives them great style ideas to continue captivating their followers and keeping them entertained.

 “Softer means cleaner, gentler and refreshing. With today’s style icons and career role models on board, we hope to help modern women realize their true potential — the potential that lies in real softness (like the one) brought by the new Kleenex facial tissues, now made softer with cucumber extract,” shared Ritz Tan, Kleenex Family Care senior brand manager. — VER PAULINO