Guitar models

MANILA, Philippines - A brand that started in the ’60s and now a household name, Guitar Underwear has come a long way from its simple “de hilo” series to its present modern style. Its name being synonymous with quality, Guitar has transcended from a mere undergarment to a necessity. It has now expanded its lines from innerwear shirts to outerwear shirts and sandos and modern basic briefs, panties and boxer shorts.

As Guitar goes to the next level of clothing products, it has tapped Carlos Agassi, Mark Mugen Streigl, Ann Mateo and Gloc-9 to be its new ambassadors.

Carlos has made his name in showbiz as an actor, host and rapper. Mark is a half-Filipino, half-American mixed martial arts (MMA) fighter living in Baguio City. On the other hand, online singing sensation Ann was featured recently on Vogue Italia and was the May 2014 cover of MUSE magazine. She’s one of the hosts of PTV4’s Upload TV. Gloc-9 is an Awit Award-winning rapper and composer.

With its new campaign seen around the metro on billboards and advertising channels, Guitar is a brand that will provide Filipinos comfort and style for the next 50 more years.