Hyundai PH starts 2014 with 13% growth

MANILA, Philippines - Hyundai Asia Resources, official distributor of Hyundai vehicles in the Philippines, started the year on high gear with an impressive 13% growth year-on-year. Sales last month hit a total of 2,243 units, up from the 1,992 units sold in the same period last year.

“2014 presents a new opportunity for Hyundai to grow fonder into the hearts of Filipinos. A combination of more steady supply and the introduction of Hyundai’s newest global models bode well for a stellar year for the brand,” said Ma. Fe Perez-Agudo, HARI President and CEO

The passenger cars (PC) segment recorded an outstanding 17 percent growth in sales, soaring to a total of 1,447 units last month against the 1,236 units sold in January 2013. The PC segment’s kick-start was headed by the resilient segment leader Eon, which grew by a remarkable 232 percent year-on-year.  

Sales in the Light Commercial Vehicle (LCV) segment experienced a 5 percent surge to total 796 units from the 756 units sold in January 2013. The rebound of the LCV front was propelled by the positive gains and timely arrival of Hyundai’s forefront models; Grand Starex, Santa Fe and H-100.