Biz Memos

Certified Digital Professional (CDP) and MMA partner to bring modern marketing education for APAC talents


Certified Digital Professional, Singapore-based arm of Philippine pioneer in digital training and transformation, Certified Digital Marketer (CDM), partners with the MMA Asia Pacific (APAC) for its mobile and modern marketing education programs aimed at upskilling regional and local talents in the region. Digital transformation and skills-building become imperative in today’s accelerating digital economy. This partnership aims to provide expert-led intensive learning experiences and certification programs so that professionals, entrepreneurs, and organizations can apply new knowledge and skills to urgent business challenges of today. 

With successful pilots of MMA X CDP Mobile Foundations and Mobile Strategies & Technologies last year, monthly online classes are now offered with new programs including Marketing Technologies (MARTECH) to be expected in June. Students and professionals coming from the Philippines, Singapore, Vietnam, India, and Indonesia can expect to learn from regional experts and get access to the latest research, best practices, and case studies from the exclusive MMA APAC library.

The MMA X CDP Mobile Foundations Certification Program is a beginner-friendly online workshop that introduces new concepts, latest trends, technologies, and tools to help students develop a mobile-first marketing strategy. In this 8-hour 2-day blended training program, professionals can learn various trending mobile executions, new mobile marketing ideas, and industry best practices to launch successful mobile campaigns relevant today. The Mobile Strategy and Technologies is an intermediate program covering modules on mobile creatives, mobile ad tech, media integration, intermediate performance measurement, and innovation frameworks. For those looking into more advanced tactics with today’s emerging technologies, this program is packed with new ideas on how to make your mobile-native customer experiences stand out.

"MMA Certified Digital Professional Program was a very well-drafted and useful session delivered in an excellent manner. I would highly recommend the MMA CDP Program to anyone interested in improving their understanding of the ever-evolving Digital Sphere and in growing their professional skillsets," said Abhilash Krishnan, Senior Creative Strategist, AdColony.

To date, MMA x CDP Mobile Marketing Certifications has trained professionals from companies such as AdColony, AIM, Mayora, Accenture, AXA, McDonald's, Group M, Castrol, Gojek, Havas Group, SAS, Unilab, Yoose, Mullenlowe, and more.

Also, recently launched, the MMA x CDP Master Certification in Modern Marketing is a high-level achievement that assures the industry and its bearers possess both a broad and in-depth knowledge of mobile marketing, strategies, and technologies. Along with the knowledge, professionals will gain industry recognition from MMA-member organizations and be part of a network of like-minded lifelong learners. 

Catch the upcoming batches for the Mobile Marketing Certification Program: Mobile Foundations on June 8-9, 2021 and the Mobile Marketing Certification Program: Mobile Strategies & Technologies on July 13-14, 2021. 

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